Digital Marketing Queen – also known as Anita – there was a topic last Wednesday at twitter when he posted the following sentence on his personal profile:What about me, who was invited to the Farm and accepted?Many then thought that the singer would participate in reality show.

What no one expected was that this was another trick up their sleeve to popularize their name and give an internet commentary on the announcement that was made this morning. Anitta became a new investor in Farm of the futurefirst FoodTech in Latin America are focused on manufacturing vegetable meatestimated at 2.2 billion reais.

Also advisor and poster girl for Nubank debuts with its new green wig campaign and futuristic hillbilly costumes. His goal with the company is to expand the reach of plant-based burgers and expand the brand.

“I chose to partner with Fazenda Futuro mainly because I believe that food technology is here to stay. Proper nutrition can be tasty, nutritious and good for the environment,” said the singer.

Anita which today is considered “flexitarian” has been reducing meat consumption for some time, and this is the audience that Fazenda Futuro wants to reach, and not be limited to just the most radical vegans. “We started the company to compete with meat producers, not vegan companies.“said Marcos Leta, CEO from company.

Founded in 2019, the brand was primarily responsible for introducing the vegetable protein category to the country. This phenomenon has gained momentum in the country with the rise of veganism.

International expansion with the brand Farm of the future started last year and is now present in thirty countries. International sales already represent 65% business, where its largest markets are the US and the UK.

Partnership with Anitabesides Brazil, other markets where the artist has an audience and an audience should be explored.

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Via: Vogue