Facebook’s Method for Managing the Metaverse

It has been more than 6 months since the creation of Meta, the company that will be responsible for Facebook, Instagram, WhatsApp, Oculus and the implementation of Metaverso. Now that you’ve had some time to analyze your proposals, it’s worth taking a look at the Goal and reviewing your strategy. After all, why are you so sure it can actually work? Also, Metaverse, as it is proposed, has been going decentralized for a long time, what exactly is the company promising?

In this video, I talk about the main features of what looks like an attempt at aggregation, which has been widely used by technology companies throughout history. The plans are not yet concrete and stem from Zuckerberg’s own idea that everything presented at the event in 2021 will come to fruition with or without the involvement of his social media. This means advertising in the first place and preparing for it can be a way to lead this medium.

With some of the mainstream networks today, Zuckerberg is betting that people create solutions and that he can centralize everything with their companies and already billions of users. Meta is also betting on technologies that include mixed reality glasses (virtual and augmented) to prepare people for maximum interaction in the digital world. However, this seems like a dangerous gamble, since today it seems difficult for everyone to constantly adapt to something on the face in order to communicate with other people. The advancement of mobile phones seems more feasible as the next step in the age of communications than high-tech glasses. In any case, technologies are not born in an obvious way, and yet he may be able to highlight the main technologies of the coming decades.

Like Google, Amazon, Apple, Microsoft, Meta wants to be able to connect audiences, as it already does with its social networks. By creating communications, tools, and allowing people to create content, do whatever is necessary to keep the Metaverse running. Speaking of avatars, exclusive digital spaces, Meta means that people themselves will be able to create and move this entire universe. This is not to say that she herself will create every space, outfit, item or something else. And so it’s easy to think that the Meta can really spearhead what could be the next digital revolution.

However, it is worth remembering that he is not the only one working on these technologies. Mark Zuckerberg seems to have a vision of what the future of technology will look like and wants to make sure he’s part of the process, but there’s no way to be sure of anything like that. The truth is that Facebook and even other giant companies can still be left behind. How did Netflix innovate in streaming and leave Blockbuster in place in its golden age, or Microsoft failing to build a competitive mobile phone system even though it dominated the PC market… Dominance in one type of technology is no guarantee of success.. it is will keep all markets, but the consolidation of users greatly simplifies expansion. As with everything else in this area, it remains to wait and enjoy the emerging news. Curious to see what this new virtual world will look like in the next decade.

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