Earlier this week there were very important developments surrounding US-based technology giant Apple. The company has been around for more than 10 years car project Cancel decided. As such, Apple has completely shelved the idea of ​​”catching up with Tesla” that it had at the beginning of the project. Like today New York Time, explained the back of the incident. The statements made reveal why Apple abandoned the car project.

According to New York Times news, based on sources familiar with the subject, Apple’s car project has been underway since the first day it started. was open to controversy. There were even differences of opinion about this within the company. For example, Steve Zadesky, the first person appointed to lead the project, was planning a car that could rival Tesla. The legendary designer who replaced him Jony Ive It was completely focused on self-driving cars. So if the project took one step forward, it also took two steps back.

Buying Tesla was considered for a while

According to the explanations of the sources, during all these convulsions, Possibility of acquiring Tesla popped up. Even Tim Cook and Elon Musk were positive about this idea in the initial phase. However, there is no agreement between the parties when it cannot be delivered such a situation has not occurred. According to Apple, it would be easier to launch its own product than to purchase a completely different structure.

According to the information obtained, the Apple Car project team is in the first phase. It consisted of the team that built the Apple Watch. However, this situation changed in later periods. Engineers from companies such as NASA and Porsche were also called in. In fact, the team has done very good work over the years. For example, a windshield that indicates direction and is supported by polymers that do not reflect the heat of the sun. glass ceiling Such pieces are designed.

The intention was for Siri to be used instead of the steering wheel

Apple’s car project was initially proposed without a steering wheel. The company instead Siri integration planned. In other words, the driver’s voice guidance would be sufficient for the use of the vehicle. Tim Cook and Jony Ive even explained how this system would work on a console prepared in 2015. They tried it themselves. Of course, this idea was canceled in the following years. In fact, not only this idea, but even the very idea of ​​producing cars was in trouble. Because Apple realized in 2016 that this was a very difficult job. understood. Instead of a car, the company put forward the idea of ​​developing an autonomous driving system and met with BMW, Nissan and Mercedes-Benz. The company with which the company had entered into an agreement was Volkswagen.

As of 2016, the Apple Car project has literally reached an impasse. Because While project leaders change The ideas also changed. In the years that followed, the company once again gave up on autonomous driving systems and refocused on the idea of ​​electric cars. Once again, when the desired results could not be achieved, Apple to cancel the project completely decided.

The emphasis will be on productive artificial intelligence

The New York Times spoke to Apple employees about the canceled project. According to the news source, the general idea is that employees are concerned about this situation. that they are satisfied. Because Apple has abandoned the electric car project for the sake of productive artificial intelligence. Many people who work at Apple say that iPhones are an indispensable product for Apple and that they will be equipped with artificial intelligence much better idea They believe it will happen.

In the meantime; Engineers working for the Apple Car project that they do not lose their jobs let’s say. Engineers will use the skills they gained in automotive and automation systems to bring productive artificial intelligence features to various products. AirPods with AI-powered cameras, chatbots and augmented realitywill be the main task of Apple engineers working on the car project.