Refer to each other both on social media and in commercials The competition between two giant companies has become a sweet battle.

The rivalry between BMW and Audi has a long history. Special with billboardsWith social media posts, people have great difficulty deciding which brand to advocate.

Let’s not forget the references they made to each other, from past to present.

One of the giants of the automotive industry German-based Audi and BMW, They have been involved in fierce competition for years. These two brands have become favorites among car enthusiasts with their engineering wonder vehicles, innovative designs and superior performance.

The competition between them is not limited to technology and performance; but also marketing campaigns, advertisements and even on social media platforms The shootings continue.

We’re talking about a rivalry that’s been going on since the 1990s.

“The Ultimate Vehicle” (Real Driving Machine) and “Vorsprung durch Technik” (Moving Forward with Technology) are one of the most iconic rivalries in the automotive industry. In this period; BMW and Audi were engaged in fierce competition to emphasize their brand identity and increase their market share.

from BMW The ultimate vehicle The slogan emphasized the brand’s performance-oriented approach and the importance it attaches to driving pleasure. This slogan It was used to emphasize the brand’s sporty, fast and exciting driving experience.

On the other hand, Audi tried to position itself as a technology leader by using its slogan.

In German “Advancing with Technology” The slogan was used to highlight Audi’s engineering wonder vehicles and innovative technologies. While these two iconic slogans highlighted the rivalry between BMW and Audi, they also fueled debate among car enthusiasts.

Some are performance-oriented While some prefer BMW vehicles, some also appreciate Audi’s commitment to technology. and appreciated the modern design. This rivalry shaped the marketing strategies of both brands and allowed them to carve out a unique place in the automotive industry.

Both brands used different strategies in their television commercials to emphasize the advantages of the rival model.

When Audi introduced a new model in its A4 series, this model made a big impression on people. While promoting the Audi A4, given the rival company, he had no choice but to throw a stone at BMW and wrote the following on a billboard with a photo of the A4 model: ““Now it’s your turn, BMW.”

As you can imagine, BMW’s response was not delayed. At that time too Because BMW is already preparing for the launch of its new model Naturally, he had unlimited confidence in his model.

In a clever response to the opportunity presented by Audi, BMW placed a billboard at the same location that was larger than Audi’s billboard and hung a banner that read: “Checkmate”Good “Checkmate”

BMW made a perfect step in the game started by Audi and made good use of the opportunities it had.

While these taunts are the talk of the world BMW does not shy away from standing up for itself This time it was the party that took the first step.

After Audi won the Best Car in South Africa award in 2006, BMW wanted to make this asset known to all users when it received the Best Car in the World award. He made a poster for this on which an advertising campaign was conducted. On the poster it was written: Congratulations to Audi for winning South African Car of the Year 2006 (Congratulations to Audi for the 2006 South African Car of the Year award).

But at the bottom it went like this: From the winner of the 2006 World Car of the Year (From the winner of the World Car Award).

Audi’s response to this situation was immediate and attacked from its strongest point: the Le Mans races.

Le Mans racesIt is one of the most challenging motorcycle races in the world, held every year. This show of force, which lasts 24 hours, creates great prestige in the automotive industry. Audi achieved great success and showed a great display of power by winning these races continuously from 2000 to 2006.

In response, Audi sent a poster to BMW: “Congratulations to BMW for the World Car Award 2006.” and the signature part continues just like the first poster: “Winner of the 24 Hours of Le Mans, six times in a row between 2000 and 2006.”

Don’t think the billboard races are over. Because they continue this race with commercials.

You’ve probably seen Audi’s famous commercial, which has become one of the best car commercials in history. It has to be admitted that he tried his best with this ad. It’s not just BMW; The advertisement also refers to the brands Alfa Romeo, Mercedes and Volvo. “Me vs. All of You” gives the message.

“What do you expect from a vehicle?” In answer to the question of what it would be like if all the answers were in one car, you could rightly say that Audi killed four birds with one stone.

The rivalry between BMW and Audi continued over the X.

This sweet friction that the world witnesses is one of the most famous. BMW shared an image of the M4 Yas Marina model via X in 2018. In the image, the sparks behind the M4 were striking and the rings formed by these sparks were striking. Some people noticed that it looked like the Audi logo.

Audi immediately caught this situation and offered its rival the “When you see it…” (If you see him…) he made a reference. BMW gave the famous answer that will be remembered…

‘Yes, we did. From where we always see it…in the rearview mirror.”

We don’t know who will be the winner of these two important brands that make creative references, but It must be admitted that they are both better than each other.

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