Just as Apple is about to make its name known in the automotive industry “Project Titan” suddenly launched the self-driving car project called cancelled. One of the company’s competitors, Xiaomi, Developed in just 3 years is preparing to put its car up for sale on March 28.

It’s been an urban legend for years and we’ve been saying it will come true. apple car, It was on stony roads and suddenly canceled just because we thought there would be dust. This cancellation is apparently bad news for Project Titan enthusiasts It worked for Xiaomi and are willing to offer electric cars for sale by raising the speed limit to two. So what’s behind the scenes of this situation? what happened?

Let’s talk about Project Titan for a moment. What did it promise and how did this idea come about?

The idea of ​​a self-driving car was initial by Steve Jobs from 2008 was pushed forward. One of the company’s former managers Tony Fadel, Talking to Steve Jobs “If we built a car, what would it look like?” he asked and the two sides discussed this and said that Apple Car is an electric car. The foundation has been laid in a certain way. Even camera and television They had the idea of ​​producing cars, but the idea of ​​producing cars must have been more dominant.

Development process of this idea in secret carried out and leakage was never allowed to occur. Until the project was created with the German car giant BMW. until secret conversations leaked…

If you want more detailed information about what Apple Car has to offer, you can check out our content below.

It is impossible not to mention Elon Musk, who comes from under every rock.

Apple Car with its functions challenge Tesla was getting ready. The one everyone admires in the electric car market ride at least once Tesla, where he wanted to experience driving pleasure, was the biggest competitor for Apple.

Tesla, which has many features such as autonomous driving, in-car entertainment system and user-friendly driving experience, is expanding the electric car market. We can say that it has caused great damage. Apple obviously saw this and wanted to make progress in this area and continued its work without slowing down.

Apple suddenly stepped on the gas and wanted to buy Tesla!

According to analysts increasing competitive environment He must have angered Apple because after a while he planned to buy Tesla and continue with Tesla cars. or company, By including Tesla He may also have considered further developing the Apple Car.

Tim Cook and Elon Musk were positive about this idea, but both parties could not find a middle ground and left the agreement. They gave up. Because according to Apple there was no point in incorporating an existing product into its own structure. Instead: “Our difference is our style.” With this in mind, they decided to produce their own electric car.

Although things seem to be going well so far, nothing is as it seems.

Disagreements began to arise within the company and the smell of project cancellations was in the air. for Apple Auto About two thousand engineers This was said to be a significant number for a project.

Apple from Tesla A better and more original car He had endless confidence in what he would produce. Siri integration instead of steering wheel, artificial intelligence Apple Car, which is believed to have supported autonomous driving and many other features, got everyone looking at the roads.

However, dreams did not come true and in this case artificial intelligence prevailed. What does artificial intelligence have to do with it?

The company disappointed everyone waiting for Apple Car and canceled its project. As we mentioned earlier, there are internal disagreements and Your idea 10 years ago The company has refrained from this decision due to current technological developments.

artificial intelligence The fact that it began to have an impact in many sectors convinced Apple and gave up the production of electric cars. We said that there were two thousand engineers involved in the Apple Car project, these engineers were happy that the project was canceled and they were not fired they stated.

What happened didn’t happen to the engineers, it happened to Apple, and it took ten years for Project Titan. approximately $10 billion spent.

Something we didn’t talk about: Apple and her somewhat condescending personality.

Although Apple has an inclusive policy, it is A company that looks down on you. At least according to famous Apple analyst Mark Gurman.

Because the company put forward the idea of ​​an electric car that promises fully autonomous driving, and with the rise of its competitors He got even angrier. Remember the first iPhone There was no 3G connection, your first iPod screen and the first Apple Watch wasn’t water resistant.

But as you know, the iPhone is nevertheless still on the media player side of the phone market (although production has stopped). iPod And Switzerland is the pioneer Dominates the watch market applewatch, gained great popularity. Not only these products, but also MacBook and iPad are among the well-known products.

Apple earned this reputation by being ambitious, but succumbed to its ambition regarding the Apple Car. But who cares!

Apple, which has spent billions of dollars and shown great failure, He doesn’t regret it much. Because although the influence of artificial intelligence was increasing day by day, he did not think it was logical to get involved with electric cars and he wanted to focus more on artificial intelligence and virtual reality. The company already makes enough profit from the products on sale, Vision Pro It continues to add profits after its introduction and sale.

artificial intelligence Willing to integrate into many products It was a matter of great curiosity what progress Apple would make.

Amid this chaos, how has Xiaomi been able to quietly produce an electric car in just three years?

Yes, although there is blood, sweat and tears on the side of Apple, Xiaomi, take advantage of the opportunity electric cars produced. Many consumers believe that Xiaomi beats Apple in terms of design, software and user interface. Even though he said he was imitating did not sit still and It achieved in just three years what Apple could not achieve in ten years.

Xiaomi managed to turn Apple’s problems to its advantage. Apple for its electric car about $1 billion per year spent but failed. Xiaomi, Beijing Automotive Group reached an agreement with and approximately 200,000 cars acquired production capacity. In this way we want to make a name for ourselves in the electric car market makes the asphalt cry focused.

So while Apple fought disputes and inconsistencies, Xiaomi took over. made a rapid entrance to the market and its first electric car, SU7, on March 28. in about 30 different cities will put it up for sale. Also for electric cars in the next 10 years Investment of 10 billion dollars Xiaomi, which said it would, did what Apple couldn’t. From now on we can say that Xiaomi is Apple’s only enemy.

What do you think about it? Don’t forget to mention it in the comments.

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