But then the year 1964 arrived, and Ford mustang Things change a bit when you decide to produce.

The Mustang is already an iconic model, we have nothing to say about it, but there is one more feature that sets it apart from other Ford models, and that is the logo. Why does Ford use its classic logo on every model? Another logo for the Mustang Decided to use it? Let’s investigate the problem from the beginning.

Ford Motor Company, founded in 1903, decided to produce a sports car in 1964.

Ford’s goal was to design a car that could capture the attention of the young population. Because at that time the young population in America was growing rapidly and there weren’t many cars that would appeal to them. Ford wants this car to be produced to be equipped with the latest technology, but to be luxurious an affordable sports car He wanted it to happen.

The Ford Mustang was first introduced at the New York World’s Fair on April 17, 1964.

This introduction was received with great interest in the automotive industry. The Mustang sold approximately 121,538 vehicles in its first year of release. In its second year, 559,451 copies were sold.. Although the models are occasionally criticized by car enthusiasts, they have become iconic today.

One strategy behind the Mustang’s success is its brand identity.

Ford thought long and hard about the Mustang’s name before bringing it to market. There were also options such as Torino, Avanti and Allegro. The vehicle was even called Cougar before launch. However, the final decision was made in Mustang’s favor. roaming freely in the open spaces of North America of wild horses was inspired and thought to be compatible with the car’s identity.

And that iconic logo appears…

Just like the name of the Mustang, the logo had to represent the car well. Working for this purpose in Ford’s design team Phil Clark was assigned. Clark, who took on this responsibility at age 27, worked at GMC but wanted to join Ford. He left the company. Because the Mustang project really excited him. Clark was able to complete his work in almost a year.

It was decided that the Mustang logo should be very different from the classic logo.

Because they positioned the Mustang independently from their other models. That’s why they wanted the car’s logo to be different from Ford’s typical oval blue logo. According to them, the Mustang with its logo should also be a symbol of American culture. People like this It would be easier to adopt the car.

Moreover, Ford’s logo was very classic for that period (in fact, it can still be said). However, Ford focused on the young population and chose not to use such a classic logo on a sports car. A logo that will appeal to young people He thought this should be part of it.

In other words, Ford has positioned the Mustang not only as a model but also as a brand.

Therefore, using a logo specific to the Mustang is a very important strategic decision for Ford. Mustang logo with a wild horse Represents speed and power; The classic blue logo represents the brand’s overall quality and reliability values.

If we examine all these reasons, we can understand why the Mustang logo is designed differently.

What do you think of the Mustang logo? Don’t forget to share your thoughts in the comments section.

Now that we’re talking about the Mustang, we can’t help but mention its source of inspiration:

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