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How did Maybach, the luxury car brand that helped Mercedes rise, become a sub-brand over time?

  • June 30, 2024
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The first ultra ever Maybach, one of the manufacturers of luxury carswas actually a separate brand and not a collaboration with Mercedes-Benz. An ultra-luxury legend from an era

The first ultra ever Maybach, one of the manufacturers of luxury carswas actually a separate brand and not a collaboration with Mercedes-Benz.

An ultra-luxury legend from an era maybachWhy did it remain in the background?

Maybach is a brand known as the symbol of luxury and elegance in the automotive world.

As one of the renowned car manufacturers in Germany Wilhelm Maybach This brand, founded by him and his son in 1909, initially emerged as an independent car manufacturer. However, Maybach has undergone many transformations on its journey through history.

Wilhelm Maybach started his career in the automotive industry At Daimler Motoren Gesellschaft He started in the technical department and after a while he decided to leave this company and start his own brand. In 1875 Gottlieb Daimler, the workshop manager, took Maybach with him.

The two worked on the development of an internal combustion engine in 1883.

They patented it in 1885 They created the world’s first motorcycle. Later they modified this engine and used it in a horse-drawn carriage. In 1889 the duo introduced the ‘Wire Wheel Car’, the first car developed in the Daimler workshop.

The geared manual transmission, first used in this vehicle, also revolutionized automotive design. The duo, which achieved great success, In 1890 they founded the ‘Daimler Motor’ factory. When Daimler became ill in 1893 and left the company, Maybach continued as technical director.

Maybach has made groundbreaking inventions over the years.

In 1897, at that time The Austro-Hungarian Consul Emil Jellinekvisited the factory and bought one of the cars produced. Jellinek, who returned to the factory a few years later, bought a racing car and won first place in the 1899 Semering Race.

After this first place its value to the factory He orders 36 vehicles worth 550,000 marks. But on one condition…

The name of the vehicles would bear the name of his eldest daughter: Mercedes.

As you can guess, Maybach accepted this offer. last century largest car manufacturer This is actually where the name comes from.

In 1926, Daimler company by Carl Benz merged with the company and continued as Daimler-Benz. Maybach, on the other hand, continued its journey towards establishing its own brand.

In 1909, together with his son, he founded the Maybach company and began producing engines for Zeppelin aircraft.

Mercedes SW35

However, after World War I, according to the Treaty of Versailles Zeppelin production Banned in Germany. Maybach then started producing engines for the maritime and railway industries. At the same time, it also started producing luxury vehicles.

He started this adventure with the production of the Maybach W1 vehicle in 1919. Until 1941 the company produced many luxury models.

W3, W5, DSH, DS7 Zeppelin, W6 DSG, SW35, SW38 These were the most famous luxury models.

After Maybach’s death, his son Carl took over the company.

II. Panzer and Tiger models of German tanks in World War II A Maybach engine was usedBefore the war, many tanks were produced. The company, which experienced a period of stagnation after the war, was bought by Daimler-Benz in 1960.

The famous model introduced with the Mercedes logo and serial number. Daimler for W108 and W116 models Worked in collaboration with. The Maybach luxury model, whose name was not heard within the brand for a long time, was shown at the Tokyo Automotive Fair in 1997.

This model, which did not go into production, was launched in 2000 as a rival brand after BMW acquired Rolls Royce.

Completely hand-released. Maybach was released under the names 57S and 62S. The brand, which has constantly added things over the years, has not failed to introduce ultra-luxury models. However, these productions could not yield the expected returns.

While Mercedes-Benz was sold for thousands of dollars that same year meibachwas well below the sales percentage. The reason for this, according to most people, was that he could not break away from Mercedes. In 2012, Daimler ended production of the Maybach and began to concentrate on the Mercedes-Benz S-series.

They relaunched the S-series by lengthening it slightly and making it more luxurious.

This vehicle was introduced as a sub-brand of Daimler’s Mercedes Maybach and Huge sales were achieved with this campaign.

Maybach, who contributed greatly to the growth of Mercedes, survives today thanks to Mercedes. He never gave up his name and logo…

Sources: Maybach, Mercedes-Benz

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