Although there are many brands and symbols in the automotive world, few resemble Michelin’s famous mascot. Rubberman or Michelin Man He managed to become so famous.

Also known as the Michelin Man, this mascot has been in the minds of millions of people around the world since its creation in 1898.

The mascot was born when the Michelin brothers wanted to increase brand awareness.

Michelin was founded in France in 1889 by André and Édouard Michelin. an innovative approach attracted attention by taking it over.

So basically this famous mascot It emerged as a result of these innovative approaches.

Michelin Brothers at a trade fair in 1894 tires stacked on top of each other Realizing that he resembled a human, the idea arose to use him as a mascot, the Michelin Man.

“Isn’t the band black? Why is this mascot white?” you might ask. Let’s answer that too.

When the Michelin Man was made, the tires were the same as they are today. it wasn’t completely black.

At that time, tires were the color of natural rubber, i.e. to white color had.

That’s why Michelinmanto display the tires from that period It is designed in white color.

However, over time, the production of tires sooty black A substance called rubber was used and the color of the tires changed to black.

Carbon black increased the durability of tires, making them last longer. has become standard.

Michelin, in order to maintain the recognition and cute appearance of this mascot, did not change color and left it as it was.

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