Jaguar LandroverAs it prepares its first all-electric model, it is also gearing up for a complete refresh of the Discovery brand. The Discovery EV will undergo significant changes to make it easier to differentiate from the company’s Defender and Range Rover models. The new model Volkswagen ID.Buzz A similar design may be seen.

In fact, this decision seems to be consistent with JLR’s statement last summer. Because the company made an important decision at that time and Range Rover, Defender, Discovery And JaguarHe announced that they would separate them. Each brand will have different models.

The Discovery brand will be completely different

JLR will be fully operational in 2026 6 different electric models It was supposed to be released, but two of these models were delayed. Range Rover started introducing its first electric car this year, but we should also point out that no official promotion has been made yet. Range Rover electricThanks to the luxury and vehicle features it promises, it has already received more than 42,000 reservations.

Jaguar Landroverwill introduce its first Discovery-branded electric vehicle, following a smaller Range Rover Sport Electric. In fact, JLR’s first Discovery-branded electric vehicle also serves as an attempt to revitalize the company’s Discovery brand.

Discovery accounts for just 4% of JLR’s revenue. Discovery and Defender Brand management director Mark Cameronannounced that this process will be developed with an emphasis on “family adventures”.