Thanks to the internet, advertisements have now become a big part of our lives. Nowadays, we encounter advertisements everywhere, both in the digital world and in real life. The information that is now available will be available soon. Even in cars we can see advertisements. It turns out so.

American auto giant forda new patent applied for. The purpose of this patent is to integrate advertising in cars.

If the system becomes a reality, passengers will be monitored and advertisements will be shown.

Patent; your location, route, speed, travel history, traffic and more It describes a system that uses data. Among the information received is what type of advertisement this system can show you based on the information obtained. It also determines how many advertisements the vehicle will display on its screens.

In short Ford It will monitor the user and display the right number of ads of different types.. The manufacturer will also investigate how the user interacts with ads. It can make changes based on the ads and their number. Even Listening to conversations between passengers Meanwhile, there is also information such as ads can be reduced and more ads will be shown when they are silent. This all sounds like a complete privacy nightmare.

Of course this is a patent application. Companies are filing dozens of applications all the time. of these only a few become reality. In other words, there is a good chance that in-car advertising in Ford models will not be in our lifetime. We will see what happens over time. However, it is certain that no motorist wants to see in-car advertising and be concerned about privacy. If such a move comes, Ford could face very serious backlash.