Making a name for yourself in the world of luxury cars Lexus He made such a move in the Netherlands to introduce the 2024 model LBX that he fascinated everyone with this simple but effective guerrilla marketing campaign.

Instead of opening large, expensive stores, Lexus prefers a low-key strategy It was simple but so clever!

Lexus has transformed a parking lot on a chic shopping street into a showroom.

In the fall of 2023, The most famous luxury shopping street in Amsterdam An ordinary parking lot on PC Hoofstraat has been transformed into a special exhibition hall where the Lexus LBX is exhibited.

In fact, this step was quite simple but effective because Lexus only launched its new model vehicle. It was a normal parking lot.

The choice of location was of course no coincidence.

The street in question is Chanel, Louis Vuitton, Hermes It was a luxury street with iconic brands such as.

The 2024 Lexus LBX is parked in front of these luxury brands It was aimed at high-income consumers.

In this way, the target group that comes shopping in the luxury stores we mention will enjoy the new luxury car from Lexus. chance to see and experience he had achieved.

In this street with very expensive rental prices, Lexus has found a creative solution by renting only one parking space and designing it as a store decoration. high-quality lighting, free coffee and even an umbrella service to protect you from the rain It was even presented.

In other words, Lexus launched a very effective campaign on a very low budget.

With this campaign we broke the general perception of presenting luxury with large display cases and showed that even a top segment model like the Lexus LBX could be seen in a simple parking lot. can be displayed impressively was shown.

Both campaigns took place choice of place and time The fact that it was very well planned, that the brand made a surprising move with this campaign and that the campaign was very cost-effective made this campaign one of the most successful campaigns.

Moreover, this unusual experience belongs to people share on social media was another success of the campaign.

The aesthetics and flashy presentation of the LBX model caught the attention of many people and organically became part of the campaign. allowing it to reach more people It was a great success.