In fact, the name was not Milano, but Junior: why didn’t the Italian government allow Alfa Romeo to name its new model after an Italian city?
November 19, 2024
0
Alfa Romeo’s new representative in the B-SUV segment Juniorwas officially offered for sale in our country in recent weeks. There is another interesting detail of the car that
Alfa Romeo’s new representative in the B-SUV segment Juniorwas officially offered for sale in our country in recent weeks.
There is another interesting detail of the car that attracts the attention of many car enthusiasts with its design. Mainly Italian car manufacturers This model called ‘Milano’ He later changed his name to ‘Junior’. But why?
As we said, Alfa Romeo named the model ‘Milano’ from the very beginning and made preparations accordingly.
However, the Italian government was not enthusiastic about this idea. In particular, the Italian Minister of Industry, Adolfo Urso, criticized this choice and asked for the model name to be changed. The reason behind this request is Junior was produced in Polandi. The government stated that a car bearing the name of an Italian city had to be produced in Italy and stated that this was a rule that had to be followed.
At this point, let us also quote the statement of the Italian Minister of Industry, Adolfo Urso, that we mentioned above: “A car with the name Milan cannot be produced in Poland. “This is prohibited by Italian law.”
Alfa Romeo also changed its name just 5 days after announcing the name Milano.
The Italian brand, although the name Milan is the city where the company was founded. Representing Milan Even though he defended it, he did not insist and went for a name change. The new name of the model became ‘Junior’.
Expressing their opinion on the subject Alfa Romeo CEO Jean-Philippe Imparato“Even though we knew we didn’t have to do this, we decided to change the name of the model to avoid controversy. “Choosing the name Alfa Romeo Junior is a natural process because it has a strong link with the brand’s history,” he said.
Where does the name Junior come from?
When the year was 1965, Alfa Romeo wanted to target the young audience and in this direction Alfa Romeo created a car based on the Giulia series. Alfa Romeo GT Junior had introduced. Produced between 1965 and 1975, the GT Junior made a significant impact on the market as an affordable option for sports car enthusiasts.
We explained this process in detail when Milano became Junior.
So what do you think of this process? Who do you think was right? Don’t forget to share your opinion in the comments.
Sources: TOFAŞ, Stellantis, TopGear, Otopark.com
You can also check out this content about Alfa Romeo and cars:
Donald Salinas is an experienced automobile journalist and writer for Div Bracket. He brings his readers the latest news and developments from the world of automobiles, offering a unique and knowledgeable perspective on the latest trends and innovations in the automotive industry.