What awaits the new Russian brand Aurus in the era of anti-Russian sanctions
- June 28, 2022
- 0
Aurus is the most status brand in modern Russia. There were a lot of rumors about this project, there was a lot of skepticism, but the cars nevertheless
Aurus is the most status brand in modern Russia. There were a lot of rumors about this project, there was a lot of skepticism, but the cars nevertheless appeared and at some moments turned out to be no worse than representatives of premium German brands. The AvtoVzglyad portal learned about the future of the project and is ready to share its impressions.
Let’s face it, even when there were rumors that they want to make a premium car in Russia, which in terms of qualities will not give way to the best representatives of premium European brands, there was a lot of skepticism. Simply because the same Germans have been improving technology for years and learning to work with finishing materials. It was not possible to create all the same in such a short time. It is possible to make a montage in the cinema, but in real life it is unrealistic. Nevertheless, our people were able to produce a whole line of luxury cars for a minimum of time and maximum money.
Andrey Olkhovsky, CEO of Avtodom Group of Companies, the exclusive seller of Aurus models, told the AvtoVzglyad portal that it is very difficult for VIP passengers to create the comfort they are used to from well-known brands. However, the Aurus engineers were up to the task. Albeit not without the help of the same western developments…
Suppose, when designing a car, the developers argued which sedan would have a rear row – a one-piece sofa or two separate seats. This is an important question, because someone is used to the first option. However, in this case, according to Olkhovsky, the identity of comfort is lost. After all, the owners and passengers of such cars are often people who drive from one point to another for at least 30-40 minutes. And during this time they need to rest, or vice versa – work comfortably. Therefore, preference was given to the scheme with two separate seats. Most likely, such a decision will remain in the future. Apparently luxury limousines still do not meet the status of a family car.
Interestingly, the company does not intend to completely abandon the classic keys in the car, although the recent trend is to transfer all functionality to touchscreens. This is explained by the fact that customers in the luxury segment are very sensitive to the loss of tactility. Anyone who has earned capital has always done something with their hands. That’s why tactile sensations are critical in high-end machines. Even if you say so to the Mercedes or BMW. In our car there will be a mix of touchscreens and traditional buttons. However, this is definitely the best solution – we support it.
If we talk about the exterior, in the future they will increase the number of body colors and shades and expand the choice of rims.
Finally, they plan to involve customers in the development of the project because once they can tell what suits them and what needs to be improved. Of course there is big data and standards that are embedded in the modern automotive industry, but there is also the concept of customer focus. Indeed, people of high status often have such a rich experience of owning a car that even developers do not have. Have you decided to follow the path of Bentley and Rolls-Royce?
Well, all this is absolutely wonderful, although in many ways just in words. As you know, “Aurus” was created on the basis of many imported components, which are now a problem. This means that there is not only a risk of a shortage of the machines themselves, which already did not spread like hot cakes with kittens on the market in the 1990s, but also of maintenance. Let’s say more: spare parts for Aurus are already appearing on the Internet, and there are many used ones. It seems that disassembly is relevant even for the latest and incredibly chic by the standards of the class (adapted for the region) car. And what: Aurus is no worse than a fresh Mercedes-Benz. If it ain’t better…
Photos from open sources
Photos from open sources
Let’s face it, even when there were rumors that they want to make a premium car in Russia, which in terms of qualities will not give way to the best representatives of premium European brands, there was a lot of skepticism. Simply because the same Germans have been improving technology for years and learning to work with finishing materials. It was not possible to create all the same in such a short time. It is possible to make a montage in the cinema, but in real life it is unrealistic. Nevertheless, our people were able to produce a whole line of luxury cars for a minimum of time and maximum money.
Andrey Olkhovsky, CEO of Avtodom Group of Companies, the exclusive seller of Aurus models, told the AvtoVzglyad portal that it is very difficult for VIP passengers to create the comfort they are used to from well-known brands. However, the Aurus engineers were up to the task. Albeit not without the help of the same western developments…
Suppose, when designing a car, the developers argued which sedan would have a rear row – a one-piece sofa or two separate seats. This is an important question, because someone is used to the first option. However, in this case, according to Olkhovsky, the identity of comfort is lost. After all, the owners and passengers of such cars are often people who drive from one point to another for at least 30-40 minutes. And during this time they need to rest, or vice versa – work comfortably. Therefore, preference was given to the scheme with two separate seats. Most likely, such a decision will remain in the future. Apparently luxury limousines still do not meet the status of a family car.
Interestingly, the company does not intend to completely abandon the classic keys in the car, although the recent trend is to transfer all functionality to touchscreens. This is explained by the fact that customers in the luxury segment are very sensitive to the loss of tactility. Anyone who has earned capital has always done something with their hands. That’s why tactile sensations are critical in high-end machines. Even if you say so to the Mercedes or BMW. In our car there will be a mix of touchscreens and traditional buttons. However, this is definitely the best solution – we support it.
If we talk about the exterior, in the future they will increase the number of body colors and shades and expand the choice of rims.
Finally, they plan to involve customers in the development of the project because once they can tell what suits them and what needs to be improved. Of course there is big data and standards that are embedded in the modern automotive industry, but there is also the concept of customer focus. Indeed, people of high status often have such a rich experience of owning a car that even developers do not have. Have you decided to follow the path of Bentley and Rolls-Royce?
Well, all this is absolutely wonderful, although in many ways just in words. As you know, “Aurus” was created on the basis of many imported components, which are now a problem. This means that there is not only a risk of a shortage of the machines themselves, which already did not spread like hot cakes with kittens on the market in the 1990s, but also of maintenance. Let’s say more: spare parts for Aurus are already appearing on the Internet, and there are many used ones. It seems that disassembly is relevant even for the latest and incredibly chic by the standards of the class (adapted for the region) car. And what: Aurus is no worse than a fresh Mercedes-Benz. If it ain’t better…
Source: Avto Vzglyad
I’m Sandra Torres, a passionate journalist and content creator. My specialty lies in covering the latest gadgets, trends and tech news for Div Bracket. With over 5 years of experience as a professional writer, I have built up an impressive portfolio of published works that showcase my expertise in this field.
