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The largest tire manufacturer in the world, the French Michelin, and thus the Finnish Nokian, decided to leave Russia completely and transfer their activities to the local management.
For any manufacturer, Russia is a paradise with low taxes and costs in the form of electricity and rent, as well as low wages compared to Europe and unbeatable opportunities for production growth. In the past four months, however, dozens of companies have announced an exodus from our latitudes, motivating their position with politics, democracy, freedoms and other “handshake” arguments. However, it is worth looking around and evaluating the actions, not in terms of press releases, but the reality of the events.
The most notable example is certainly McDonald’s, which suddenly went green, period. The company resisted to the last and with all its might, trying to slip out of the shackles of sanctions: in 2021, 4.46 billion rubles of net profit was earned from us. Such a cow is necessary. Like the auto giant General Motors, Bigmacnaya disagreed with the US government, so the company was sold to Novokuznetsk entrepreneur Alexander Govor, who himself symbolically called the price of the transaction much lower than the market price. And he honestly admitted: the contract contains a clause about the possibility of repurchase in 10-15 years. Govor is also obliged under the contract to invest in the development of the network.
By calling a spade a spade, the Russian co-operative got the business under control until the dust settled, after which the real owner could return to Russia and quickly turn things upside down. Could be…
The situation with the assets of the same Michelin seems similar: the top managers of the Russian branch received all the assets “for food” with the obligation to return everything. Thus, a situation is reached that is called win-win in business: the European and especially the American community is free to the brand and grateful for its participation in the common cause, the Russian government will “manufactures, steamships, and a dog”, but understandable and interested people keep the property until better times.
And the last point is one of the most important, because against the background of a critical situation in European industry, BASF is considering how to close its largest factory, and this is the flagship even in terms of world indicators – it is Russian production sites that have a lifeline for manufacturers. Especially for tire manufacturers, who need a huge amount of natural gas to “bake” tires, which are already sold in the Old World for $1,500 per thousand cubic meters. And the volume drops quickly.
To make the understanding of the approaching catastrophe clearer, all you need to do is compare the cost of the same gas in Orekhovo-Zuevo, where the Russian Michelin factory is located, with the current price on the European stock exchange: no one will ever know the exact price reveal figure for us, because this is classified information, but the average for Russia is a thousand cubic meters of gas will cost the company 4,762 rubles, or $ 90 at the current exchange rate of the Central Bank. Companies simply don’t need any other arguments, other than such a big difference in cost.
For any manufacturer, Russia is a paradise with low taxes and costs in the form of electricity and rent, as well as low wages compared to Europe and unbeatable opportunities for production growth. However, in the past four months, dozens of companies have announced an exodus from our regions, motivating their position with politics, democracy, freedoms and other “handshake” arguments. However, it is worth looking around and evaluating the actions, not in terms of press releases, but the reality of the events.
The most notable example is certainly McDonald’s, which suddenly went green, period. The company resisted to the last and with all its might, trying to slip out of the shackles of sanctions: in 2021, 4.46 billion rubles of net profit was earned from us. Such a cow is necessary. Like the auto giant General Motors, Bigmacnaya disagreed with the US government, so the company was sold to Novokuznetsk entrepreneur Alexander Govor, who himself symbolically called the price of the transaction much lower than the market price. And he honestly admitted: the contract contains a clause about the possibility of repurchase in 10-15 years. Govor is also obliged under the contract to invest in the development of the network.
By calling a spade a spade, the Russian co-operative got the business under control until the dust settled, after which the real owner could return to Russia and quickly turn things upside down. Could be…
The situation with the assets of the same Michelin seems similar: the top managers of the Russian branch received all the assets “for food” with the obligation to return everything. Thus, a situation is reached that is called win-win in business: the European and especially the American community is free to the brand and grateful for its participation in the common cause, the Russian government will “manufactures, steamships, and a dog”, but understandable and interested people keep the property until better times.
And the last point is one of the most important, because against the background of a critical situation in European industry, BASF is considering how to close its largest factory, and this is the flagship even in terms of world indicators – it is Russian production sites that have a lifeline for manufacturers. Especially for tire manufacturers, who need a huge amount of natural gas to “bake” tires, which are already sold in the Old World for $1,500 per thousand cubic meters. And the volume drops quickly.
To make the understanding of the approaching catastrophe clearer, all you need to do is compare the cost of the same gas in Orekhovo-Zuevo, where the Russian Michelin factory is located, with the current price on the European stock exchange: no one will ever know the exact price reveal figure for us, because this is classified information, but the average for Russia is a thousand cubic meters of gas will cost the company 4,762 rubles, or $ 90 at the current exchange rate of the Central Bank. Companies simply don’t need any other arguments, other than such a big difference in cost.
Source: Avto Vzglyad
I’m Sandra Torres, a passionate journalist and content creator. My specialty lies in covering the latest gadgets, trends and tech news for Div Bracket. With over 5 years of experience as a professional writer, I have built up an impressive portfolio of published works that showcase my expertise in this field.
