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Devices with Alexa are becoming more and more common in Brazil, taking advantage of this, bmw joined Ogilvy Brazil and Amazon Alexa make a special launch of the
Devices with Alexa are becoming more and more common in Brazil, taking advantage of this, bmw joined Ogilvy Brazil and Amazon Alexa make a special launch of the new bmw x3. With this marketing campaign, the automaker wants to offer a virtual test drive via Alexa for everyone who is interested in your car.
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This novelty will officially go to the virtual assistant next Saturday, July 2, which will be the holiday before the launch of the electric car in Brazil. The invitation to “test” the car will be made after the user says “Alexa, good morning” when the assistant usually gives a summary of the day.
Instead of mentioning a curious fact about the day, about the date that should be Alexa will invite users to get acquainted with the new BMW iX3. Once the vehicle information is obtained, the user can say “Alexa, open BMW test drive” to activate the skill via the app and initiate conversation and voice control. Thanks to this novelty, it will be possible to ask questions such as power, acceleration, reload time and other information, which will be answered by the assistant.
Credits: BMW reveal
“The BMW iX3 will be the first model to allow for a touch test drive to stimulate a real dealer network experience, and we look forward to continuing our brand communication to impact our customers in different ways.”
said Enrique Miranda, Head of Electrification at BMW do Brasil.
To ensure a complete user experience, the virtual test drive is adapted to the device being played. If the user has a device like echo show, kidney echo, Smart TV with Alexa or Fire TVwhich have audio and video experience will play content in images and sounds, offering “more intense experience“.
This initiative will also be a response to competition from the North American automotive industry and…
As the fourth car of the group bmw runs entirely on electricity BMW iX3 M Sport will arrive at Brazilian dealers on July 4th. the machine has an electric motor capable of delivering 286 hp (210 kW) power and maximum torque of 400 Nm, acceleration from 0 to 100 km/h in 6.8 seconds and at a speed limited to 180 km/h. The model has a battery capacity of 80 kWh and autonomy 460 kilometers. More information about iX3 can be found on the official website bmw in Brazil.
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Source: BMW
Source: Mundo Conectado
I’m Sandra Torres, a passionate journalist and content creator. My specialty lies in covering the latest gadgets, trends and tech news for Div Bracket. With over 5 years of experience as a professional writer, I have built up an impressive portfolio of published works that showcase my expertise in this field.
