This month’s survey Webmotors showed that Brazilians are willing to invest more in a car that offers more technology. According to the collected data, out of 5480 people surveyed in the country 72% showed that they intend to invest more in a car that offers connectivity for greater convenience and safety.

Chris Rother, director of marketing for Webmotors, explains that the consumer profile has changed in recent years, stating that buyers are currently investing with the potential to return with the possibility of selling the car in the future.

“In the past, people who needed a vehicle but on a tighter budget ended up choosing a simpler car, the so-called ‘entry-level cars’. With the development of technology, we are seeing a change in the profile of consumers. Today, the buyer understands that buying a car with connectivity elements can be a profitable investment when selling this car.”Rother says.

Rother ends by comparing a brand new car with a used model: “The base zero kilometer today does not leave a car dealership for less than 60,000 reais. Meanwhile, a pre-owned model in excellent condition with several elements that guarantee driver comfort ends up worth the same price.”

Most requested resources

The study also indicated that in the area of ​​technology, a multimedia center with cell phone mirroring most sought after by Brazilians, where 61% of respondents are looking for this feature in their cars.

already technology keylesswhich allows you to open doors on approach has 34% consumer preferences. Another feature that Brazilians aspire to is built-in WiFi to the vehicle where 32% looking for an option when buying a car.

Meanwhile, in terms of safety, 4,309 respondents said front and rear parking sensors and a twilight sensor for automatic headlights (36%) are critical to their decision making.

In addition, technologies that use cameras and motion sensors are among the main elements that need to be invested in a car. It should be noted that air conditioning and alarms were considered basic functions of cars and were not included in the survey.

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Source: Webmotors AutoInsights.