Avito: Accounts Confirmed on State Services Are More Trusted
July 5, 2022
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According to one of the largest trading platforms “Avito”, the confirmation of the service’s personal account through the state services increases user confidence by 20%. This is reflected
According to one of the largest trading platforms “Avito”, the confirmation of the service’s personal account through the state services increases user confidence by 20%. This is reflected in the traffic that visits the site’s accounts.
About 5,500 users every day confirm their personal accounts on the platform, of which about 600 – through the profile on the State Services. This increases the confidence of buyers.
Currently, more than 3 million Avito users have confirmed their profile on the site using various methods available, in which case a special digital sign will be displayed in their personal account. This sign allows you to draw more attention to the owner’s profile and the goods or services offered by him.
Active users of the platform also actively use two-factor authentication, which means that in addition to entering a login and password of a personal account, a confirmation of access by SMS to an associated phone number.
“We became the first company to implement an account verification service through the State Services. As the largest trading platform, we believe it is important to increase the transparency of transactions and introduce new technologies to make using the service as easy and safe as possible at every stage. We are confident that the ability to verify an account through state services will increase users’ sense of trust and security when interacting on the platform,” said Andrei Rybintsev, director of Avito’s security department.
About 5,500 users every day confirm their personal accounts on the platform, of which about 600 – through the profile on the State Services. This increases the confidence of buyers.
Currently, more than 3 million Avito users have confirmed their profile on the site using various methods available, in which case a special digital sign will be displayed in their personal account. This sign allows you to draw more attention to the owner’s profile and the goods or services offered by him.
Active users of the platform also actively use two-factor authentication, which means that in addition to entering a login and password of a personal account, a confirmation of access by SMS to an associated phone number.
“We became the first company to implement an account verification service through the State Services. As the largest trading platform, we believe it is important to increase the transparency of transactions and introduce new technologies to make using the service as easy and safe as possible at every stage. We are confident that the ability to verify an account through state services will increase users’ sense of trust and security when interacting on the platform,” said Andrei Rybintsev, director of Avito’s security department.
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