The auto industry has been in a deep crisis for a long time. As you know, the COVID-19 outbreak in supply chains inconvenience caused. In particular, the fact that semiconductor production has come to a standstill has made it impossible to find zero vehicles. In addition, industry sources do not believe that this crisis will be resolved any time soon. As such, car manufacturers have turned to alternative solutions that French car maker Renault, found the solution he was looking for resembling.

Renault has launched a new high-speed sales program for the Arkana SUV, which it is actively selling in the European market. †follow soonThis program, called ” limited to 30 days† Considering that the delivery time in Europe has reached 5 months, we can say that this is a really great program. So how does Renault deliver a car in 30 days using the Fast track method?

Combinations on cars have been reduced!

Renault Arkana was normally sold in 6 colors. The company reduced this number to 3 under the Fast Track programme. These colors are used to speed up production. black† pearl white and it was gray† In addition, the equipment options have also been simplified. When consumers want to buy an Arkana with a 30-day cooling off period, RS line They can choose the hardware package with the name. In addition, this vehicle is offered with a single engine option. All these combination simplifications have reduced Renault’s delivery time to 30 days. According to the statements made, it was sold in France in June 2022. 50 percent of all Arkanawas purchased under the Fast Track programme.

Tesla, Peugeot and Dacia also use similar methods

By the way, this method is not exclusive to Renault. For example, Tesla also shortens the waiting time with a program similar to Fast Track. as Dacia Up & Go started selling cars for express delivery under a program called Dacia, which for now only supplies the Duster model with fast delivery, will have all its models included in this program by the end of the year. Besides; Rate of Duster sold under Up & Go 30 percent It should not be taken for granted that this is the case. In the statements of Stellantis, Peugeot 408It has been announced that it will be sold with only two trim levels.

Are we giving up privatization?

If we look at the steps of the companies and the shared figures, we see that consumer interest in cars vision from the corner change we testify. Because it is very difficult to reach cars and consumers who have money want their car as soon as possible. At this point, the color preferences first and then hardware level. has begun to be abandoned† If all car manufacturers create similar programs, we can see that the cars we see on the road often have the same colors.

So what do you think of this? Would you forego color and hardware for a quick delivery, or are you willing to wait as long as it takes? You can share your ideas with us.