Whether it’s the vehicle itself or the person driving it sports cars always synonymous with hot or fast. Taking this idea one step further, Subaru is fueling the fire even more by releasing a hot sauce of the same name alongside its revamped BRZ.

Subaru has chosen an interesting method for the promotion of the BRZ sports coupé. The Japanese automaker, which launched a new campaign with the agency Zulu Alpha Kilo, is offering car enthusiasts the chance to test drive the car at select dealerships with a social media draw. “test drive” offers the possibility. “Ignite your senses”Stimulate your sensesLet’s take a look at the campaign called ”.

It is necessary to participate in competitions on social media accounts for test drives.

Subaru has announced that it is producing a limited-edition BRZ-branded hot sauce so that users can taste the bitterness in the ad. A bottle from certain consumer car dealers BRZ hot sauce take or chance to drive To catch them, they must enter contests and sweepstakes on Subaru’s social media accounts.

A special code printed on BRZ hot sauce bottles urges consumers to buy a new one mobile driving game a special place to play Snap AR points to the lens. Players must drive the new BRZ through a series of winding roads, collecting as many peppers as possible in 60 seconds along the way.

Here’s Subaru’s hot sauce commercial:

The commercial, which likens the use of the BRZ to a rather bitter sauce, begins with a man eating dinner at a pizzeria and becomes enchanted when he sees a Subaru BRZ parked outside the door. Things get even more interesting when the pizzeria hands the man a bottle of BRZ branded hot sauce. After taking a bite of pizza with hot sauce, our hero plunges into a fantasy that drives the BRZ at full speed through the dark city streets. The main theme of the ad is:Introducing the all-new Subaru BRZ. So scorching that it stimulates your senses” is emphasized by the words.