From GLT to GLT: one of the leading carriers changes name
- August 12, 2022
- 0
In September 2022, GLT, one of the largest players in the forwarding services market in Russia, will continue its activities under the name GLT. The purpose of the
In September 2022, GLT, one of the largest players in the forwarding services market in Russia, will continue its activities under the name GLT. The purpose of the name change, according to the founder and owner of the company and the GLT trademark, Pavel Gorbunov, will be to support the transition to the Cyrillic spelling and Russian pronunciation of the names of domestic companies. It will also be easier to avoid discrepancies when using the brand names and legal entities operating under this brand, GLT LLC and GLTM LLC.
– The company has been active in the freight transport field for 25 years. We understand that the name change will entail organizational and material costs, but we are taking this step consciously. We want to make sure that our partners and customers understand that behind the company’s name are age-old traditions of dedication, mutual aid and genuine dedication to their work, Pavel Vasilyevich explained his decision.
The name change is a very ambitious and courageous step at a time when transport companies are trying to reduce financial costs. TEK GLT, on the other hand, invests in changing most elements of the corporate identity – colors, logo, fonts, slogan and name, making it new, useful and easily recognizable.
This is not the first step towards reforming the company. Work is already underway to digitize logistics and manufacturing business processes and introduce new workforce and management solutions. In the near future – a strategically important renewal of the fleet. These are the plans announced by the management of the GLT company at a solemn event in honor of the anniversary – for a quarter of a century, the company has been successfully solving transport logistics problems in Russia.
The new name gives the brand the chance to sound in their native language, and the carrier to confidently develop and reach new heights, proving that domestic companies deserve the highest manufacturing ratings.
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– The company has been active in the freight transport field for 25 years. We understand that the name change will entail organizational and material costs, but we are taking this step consciously. We want to make sure that our partners and customers understand that behind the company’s name are age-old traditions of dedication, mutual aid and genuine dedication to their work, Pavel Vasilyevich explained his decision.
The name change is a very ambitious and courageous step at a time when transport companies are trying to reduce financial costs. TEK GLT, on the other hand, invests in changing most elements of the corporate identity – colors, logo, fonts, slogan and name, making it new, useful and easily recognizable.
This is not the first step towards reforming the company. Work is already underway to digitize logistics and manufacturing business processes and introduce new workforce and management solutions. In the near future – a strategically important renewal of the fleet. These are the plans announced by the management of the GLT company at a solemn event in honor of the anniversary – for a quarter of a century, the company has been successfully solving transport logistics problems in Russia.
The new name gives the brand the chance to sound in their native language, and the carrier to confidently develop and reach new heights, proving that domestic companies deserve the highest manufacturing ratings.
Source: Avto Vzglyad
I’m Sandra Torres, a passionate journalist and content creator. My specialty lies in covering the latest gadgets, trends and tech news for Div Bracket. With over 5 years of experience as a professional writer, I have built up an impressive portfolio of published works that showcase my expertise in this field.
