Honda is back in Russia and cheap
- September 13, 2022
- 0
Two years of the exodus of the most popular and respected brand from the Russian latitudes resembled a poorly played performance “leaving – leave”. However, we love cars
Two years of the exodus of the most popular and respected brand from the Russian latitudes resembled a poorly played performance “leaving – leave”. However, we love cars with the letter “H” on the hood and are even willing to overpay knowing Honda won’t break. And the parallel importer does not need to be reminded of this twice.
The history of Honda in Russia is a story of a tandem of failure and sloppiness, which even genuine love from people and a monstrous margin of safety cannot resist. For two decades, the Japanese stoically made absurd decisions and tried with all their might to sell fewer cars in Russia than they could, guided by the dogma ‘the fewer cars, the higher the price’. This is a Japanese business rule that makes it possible to send nice reports to Tokyo. In other words, the company solved the business manually, while at the same time making deafening failures.
The story about the purchase of a huge number of Mugen body kits, which sat in a warehouse for years and then sold for a penny many times below face value, is one of the confirmations. What about the principle of buying a car? We pay an advance, wait several months and at the same time pay extra if the exchange rate has increased. The icing on the cake was the announcement of his official departure two, my God, years before the event itself. Apparently the representative office didn’t love their dealers more than their customers.
In Russia, however, Honda is still highly valued: reliable, beautiful, resourceful cars with sufficient comfort and equipment. Yes, and to be honest, in our country they fall in love with life, and then they find hundreds of reasons to justify themselves.
The exact same thing happened with Honda: As soon as the brand’s representation finally stopped showing signs of life and the state opened the gates of parallel imports, car flows poured into our latitudes, which have every chance to enter the hearts and souls of real Honda drivers. All “newly imported” have at least one important property that allows you to do this – the price.
For example, the “last of the Mohicans” – Honda CR-V – which dealers sold more than any competitor will now cost a much more attractive price. A 2022 car with 10,000 miles of mileage – the state “the packages were removed, rolled out of the DC to the street” – complete with a 1.5 liter engine and a CVT, a leather interior, a multimedia system and another 40 options with options cost 1,600,000 rubles.
Where do the “wood chips” come from? Cars are supplied from America (an important market for Honda), as well as from South Korea, which somehow agreed with the “world policeman” and began to ship used cars to Russia by ship. I mean, the sea and a lot.
There will be no problems with CASCO – Russian insurance companies have already learned how to count policies for cars supplied by parallel imports, even if we are talking about a 2020 car with no mileage. In addition, insurers go to an appointment with a customer, so that they can search and buy parts themselves, and pay the bill later.
Maintenance? We have plenty of workshops specializing in Honda maintenance and have already arranged the supply of spare parts and consumables, and there has never been a shortage of “left-handers”. In short, welcome back: we need such machines.
Honda photo.
Honda photo.
The history of Honda in Russia is a story of a tandem of failure and sloppiness, which even genuine love from people and a monstrous margin of safety cannot resist. For two decades, the Japanese stoically made absurd decisions and tried with all their might to sell fewer cars in Russia than they could, guided by the dogma “the fewer cars, the higher the price.” This is a Japanese business rule that allows you to send nice reports to Tokyo. In other words, the company solved the business manually, while at the same time making deafening failures.
The story about the purchase of a huge number of Mugen body kits, which sat in a warehouse for years and then sold for a penny many times below face value, is one of the confirmations. What about the principle of buying a car? We pay an advance, wait several months and at the same time pay extra if the exchange rate has increased. The icing on the cake was the official departure announcement two, my God, years before the event itself. Apparently the representative office didn’t love their dealers more than their customers.
In Russia, however, Honda is still highly valued: reliable, beautiful, resourceful cars with sufficient comfort and equipment. Yes, and to be honest, in our country they fall in love with life, and then they find hundreds of reasons to justify themselves.
The exact same thing happened with Honda: As soon as the brand’s representation finally stopped showing signs of life and the state opened the gates of parallel imports, car flows poured into our latitudes, which have every chance to enter the hearts and souls of real Honda drivers. All “newly imported” have at least one important property that allows you to do this – the price.
For example, the “last of the Mohicans” – Honda CR-V – which dealers sold more than any competitor will now cost a much more attractive price. A 2022 car with 10,000 miles of mileage – the state “the packages were removed, rolled out of the DC to the street” – complete with a 1.5 liter engine and a CVT, a leather interior, a multimedia system and another 40 options with options cost 1,600,000 rubles.
Where do the “wood chips” come from? Cars are supplied from America (an important market for Honda), as well as from South Korea, which somehow agreed with the “world policeman” and began to ship used cars to Russia by ship. I mean, the sea and a lot.
There will be no problems with CASCO – Russian insurance companies have already learned how to count policies for cars supplied by parallel imports, even if we are talking about a 2020 car with no mileage. In addition, insurers go to an appointment with a customer, so that they can search and buy parts themselves, and pay the bill later.
Maintenance? We have plenty of workshops specializing in Honda maintenance and have already arranged the supply of spare parts and consumables, and there has never been a shortage of “left-handers”. In short, welcome back: we need such machines.
Source: Avto Vzglyad
I’m Sandra Torres, a passionate journalist and content creator. My specialty lies in covering the latest gadgets, trends and tech news for Div Bracket. With over 5 years of experience as a professional writer, I have built up an impressive portfolio of published works that showcase my expertise in this field.
