Dacia, the manufacturer of some of Turkey’s best-selling car models, was introduced to the European press in Paris, France, last week. innovations introduced. This event was followed by a group of journalists from Turkey, including us.

Dacia’s 2022 Manifesto meeting, which we followed with the world press, took place in a beautiful room. The brand whose logo has been changed, It lists all models that will be released from 2023. For example, the new Dacia Jogger, which will be launched in Turkey in November this year, will be followed by the 100% electric Spring. The year 2023 will be Dacia’s attack year in itself. Dacia, which is preparing for an ambitious 2023 in the world, announced that it has also raised the bar in Turkey. We also conducted an important interview about the current situation and future of Dacia Turkey.

The goal of Dacia Turkey is the top 5%! Here’s our interview with Renault General Manager:

Berk Çağdaş, General Manager of Renault Mais, answered our questions at Dacia’s press conference in Paris. Cagdas shared Dacia Turkey’s goals for 2022 and 2023 as follows:

“As Dacia, we had better expectations for 2022 as Mais. We have also made a more positive budget for 2022. Then the Ukraine-Russia problem arose. The supply problem was also discussed. There was already a jeep crisis. We felt advantageous because we produced domestically and the sales weight of those products was higher in our total revenue. Logistical problems and scarcity of raw materials in particular affected the entire sector. We showed a serious performance as Renault and Dacia in Turkey. At the end of August we sold 58,500 Renaults and 23,700 Dacias. You know, Dacia is just a passenger car, we don’t have a company car. 52 thousand Renaults are passenger cars. Therefore, to this day we have come up with 88 thousand units.

After that, we will achieve our year-end targets at Dacia. market share was around 5%. In August we passed this market share. The problem is that we try to meet an existing demand with the limited supply we have. First, we try to meet the retail demand on the dealer side, then the business, fleet and large fleet demand. The priority is always with the dealer, namely the retail trade. With the sales we made this year and the sales we plan to make next year, we will pass the 500 thousand as Dacia in Turkey. It is important for us to reach a market where 500,000 vehicles have been sold in about 10 years. Personally, I strongly believe in this brand Dacia. As Oyak, we believe as a group. Because we offer vehicles that are highly compatible with Turkish purchasing power, standard of living and family life, with a cost-benefit ratio. Can you say that something is missing for the Duster model? Now, with the Dacia Spring, he started with the motto that everyone should be able to enter and drive an electric vehicle. Dacia Spring, which we aim to launch in the first quarter of 2023, is coming to Turkey with its big engine. I expect a lot of interest on both the individual and the rental side. I am especially interested in the younger generation.

I don’t know how much Dacia Spring will be delivered to Turkey. But a seller, a distributor in Turkey, a manufacturer like us, who dominates the B and C segment and is the market leader, should have a fleet target of 20-25 percent. A fleet is not a vehicle without a sale. Even if you calculate the fleet rate at 25 percent, Dacia’s share is around 25-30 percent. Of course we are dominated by Renault there. We can say that Dacia Spring will make up most of it.

The goal of Dacia 2023 will certainly be to continue this year’s success. So we are in the top 7. Getting 6th or 5th would be a success for me. I believe we will be. Duster is refreshed. Model and product change. Dacia offers all types of vehicles for everyone who appeals to the user group that puts mobility first. I trust the brand very much. This will continue to be the case in 2023. Under normal circumstances, it should be one of the top brands, in the current trend… I believe that.”

“First the customer is satisfied, then the dealer”

“First, the customer will be happy, second, the dealer will be happy, and third, your employee will be happy. This is the business discipline I have been trying to establish for 6 years now. My social media is open to the client. Anyone can reach me. I am looking for myself when needed. It is very important to trust the customer.

Dacia customer profile, we have a customer profile that fits exactly with the young employees, women, B-segment and C-segment, which we call the middle segment in Turkey. In the spring we focus on the young population. Our goal is for newly graduated, newly married couples…”

Turkey is the fourth country with the most Duster sales:

Turkey, with 169 thousand units at the end of August 2022 as the fourth country with the most Duster sales in the world. seek attention. By stating that Dacia offers unique, sustainable, multifunctional and environmentally friendly vehicles that fit the lifestyle of its customers, MAİS A.Ş. General Manager Berk Çağdaş made the following statement regarding the company’s position:

“By constantly updating the features that really should be in a car with evolving technology, Dacia is responding to the needs of its customers as a price-performance brand that offers smart solutions. Its renewed product range and MANIFESTO concept car, together with its new brand identity , is an indicator of Dacia’s adventurous spirit.As of the end of August 2022 As Dacia Turkey, we are the seventh brand in total, the sixth in the passenger car market and the second best-selling brand among the imported brands, with a 5.2 percent market share and 23,861 sales.Best-selling imported model.Duster, who has changed the balance by pioneering the SUV segment since day one, also dominates the 4×4 segment with its unbroken leadership for the last 10 years.Turkey stands out as the fourth country with the most Duster sales in the world, with 169 thousand units as of the end of August 2022. All Which Data are used by the Turkish consumer of Dacia? it shows how much it is appreciated. The Dacia brand, which renews itself by not giving up its basic philosophy, will continue with certain steps. Our goal by 2023 is to reach a total of half a million sales in the Turkish market, which we entered in 2004.”