How partial mobilization affected new car sales in Russia?
October 4, 2022
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Consumer interest in buying cars has declined significantly since the announcement of partial mobilization in Russia. Last week, sales fell by an average of 20%; visits to dealers
Consumer interest in buying cars has declined significantly since the announcement of partial mobilization in Russia. Last week, sales fell by an average of 20%; visits to dealers fell by a third. And experts believe that demand will not even recover to September average values for the foreseeable future.
For the period from September 26 to October 2, new car sales fell from 1,500 to 1,200 units per day. So during this time dealers were able to sell less than 9,000 cars. By comparison, until September 25, they were selling nearly 11,000 cars a week. The drop in the number of transactions was 19.3%, the worst figures in two and a half months, according to a survey by the Avtostat agency.
Domestic LADA proved to be the most “vulnerable” brand during the period of declining consumer activity. Her sales fell by more than 25% from the previous week.
Experts note that a market recovery at least until September figures is not expected in the near future. The main reason is the partial mobilization, which marked the beginning of a local crisis in the industry.
The turnout at dealers has also fallen sharply, according to Kommersant’s interlocutors. Compared to the 38th week, the traffic decrease was 30%. And as with sales, we should not expect an increase in the number of car dealership visitors in the coming months.
For the period from September 26 to October 2, new car sales fell from 1,500 to 1,200 units per day. So during this time dealers were able to sell fewer than 9,000 cars. By comparison, until September 25, they were selling nearly 11,000 cars a week. The drop in the number of transactions was 19.3%, the worst figures in two and a half months, according to a survey by the Avtostat agency.
Domestic LADA proved to be the most “vulnerable” brand during the period of declining consumer activity. Her sales fell by more than 25% from the previous week.
Experts note that a market recovery at least until September figures is not expected in the near future. The main reason is the partial mobilization, which marked the beginning of a local crisis in the industry.
The turnout at dealers has also fallen sharply, according to Kommersant’s interlocutors. Compared to the 38th week, the traffic decrease was 30%. And as with sales, we should not expect an increase in the number of car dealership visitors in the coming months.
I’m Sandra Torres, a passionate journalist and content creator. My specialty lies in covering the latest gadgets, trends and tech news for Div Bracket. With over 5 years of experience as a professional writer, I have built up an impressive portfolio of published works that showcase my expertise in this field.