Last Thursday (13th) bmw confirmed his participation in CES 2023, an event dedicated to the consumer technology sector. To show its vision for the future, the company will hold a conference call at the event, which will be held in Las Vegas between January 4 and 8, 2023
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The presence of BMW was also announced. Consumer Technology Association (CTA)which revealed that Oliver ZipseChairman of the Board of Directors of BMW AG, will deliver a pre-show address at CES 2023. Accordingly, a BMW representative joins the CEOs of John Deere and AMD as part of the main CES schedule.
During the live conference, Zipse will present BMW’s vision for an ideal digital driving car that combines the real and virtual worlds. The lecture will take place January 4, 2023straight from Pearl Theater at The Palms.
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“We are very pleased to welcome the BMW Group to the main stage. Under Oliver’s leadership, the company is expanding the definition of mobility and reshaping the automotive industry by introducing a more sustainable circular economy model for manufacturing.”commented Gary Shapiro, President and CEO of CTA.
Mobility at CES 2023
According to the official CES press release, the keynote will also be part of the mobility story at CES 2023 as the automotive sector will be larger than ever with almost 300 exhibitors. These West Hall exhibits promise to take up nearly 25% more space than the 2022 event, primarily showcasing the latest in autonomous driving technology, electric vehicles and personal mobility devices.
In addition, the participants of the event will also be able to get acquainted with the technologies of world brands and attend speeches by opinion leaders on the future of technology. This edition of the show also promises to focus on innovation in sustainability, transportation and mobility, digital health and the metaverse.
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Source: CES
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