O JAC E-JS1 has suffered a significant price cut: it will cost BRL 145,900. The electric car once again took first place in its cheapest segment in the country; however, not all news is good for brand enthusiasts, with a cut of around R$14,000 coming after the Latin NCAP crash test failed. Thus, Renault Kwid E-Tech it CAOA Chery iCar found another competitor when it comes to profitability.

Anticipating promotion Peugeot e-2008JAC cut the price of the E-JS4 to BRL 239,900. There was no mention of any changes to serial products or corresponding modifications to the electrical system. Last but not least, the E-J7 will be sold for BRL 249,900 in Brazil.

(Loans: YAK)

JAC cost reduction will be final

This is a specific discount, not a time-limited promotion or even special conditions. Sergio KhabibPresident of Grupo SHC and JAC Motors Brasil added:

“This is not a special condition of the sale. This is not a bonus or promotion for a limited time. Nothing like this. We are going to effectively reduce the recommended prices for our three main trams in the country due to the revision of the negotiations we had with the head office (…) There [na China]The market is extremely hot and JAC Motors, as one of the major players, has significantly expanded its production, improving economies of scale and lowering costs.”

Regardless of the results obtained during the crash test, the company is again showing interest in making its target audience happy with other strategies. What is your opinion about this approach? Do you think that this is enough to meet the characteristics highlighted in the test? Share your point of view on this!

BYD Yuan Plus: the average SUV in Brazil will cost almost 270 thousand reais
Still in presale, deliveries will start in 2023.

Source: Auto+, JAC Motors

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