Dutch based owner of many car giants including Fiat, Peugeot, Opel stellantisannounced a brand new business model today at CES 2023. The giant company started this new initiative to increase its revenue.Mobilisights’ stated that his name had been given.

According to statements from Stellantis, Mobilisights converting data collected from tools into tradable products and revenue was created for This move by the auto giant will annually reduce its software-related services until 2030. 20 billion dollars introduced as an important part of monetization goals.

The data collected with the tools is converted into services that customers can request.

If we open up the new venture a bit more, the main idea here is: transfer data collected from millions of tools to applications or services customers may want. transfer. For example, the data can be used to provide personalized, usage-based services, detect road hazards or provide traffic information.

In addition, Stellantis, which is looking to expand its data-as-a-service (DaaS) business model with the services and applications it has developed here, offers Mobilisights products to private companies, public institutions, and educational and research institutions. can be sold he also says.

As you can imagine, you collect all this data privacy concerns it brings it. The company and its partners, which aim to have 34 million connected vehicles by 2030, say this data will be anonymized and used only for certain services they choose. That too with a very strict privacy policy is about to happen.

Stellantis plans to invest more than $33.7 billion in software and electrification by 2025

Stellantis’ new venture is the latest installment of its plans to expand revenue-generating methods. With 14 brands, from Alfa Romeo to Jeep, from Citroën to Peugeot, the company previously focused on software and electrification by 2025. Over $33.7 billion he said he was going to invest. Moreover, this investment will continue until 2024. 4,500 software engineers It was also reported to include recruitment.

Initiatives such as Mobilisights have come from other car manufacturers before. General enginesIn 2020, it launched an insurance service that took advantage of the massive amounts of data collected through its in-car service called OnStar.