Many car giants from around the world have been very popular in recent months. to subscription systems announced that they are going to switch. For example, Mercedes-Benz announced last month that it would make cars go faster for an annual fee of $1,200, while also offering similar services from brands such as Honda and BMW.

It now appears that the Swedish-based manufacturer Volvo is going to take a similar step. According to Automotive News, the company is trying to improve the customer experience, which we also saw in Togg. Qualcomm digital cockpit intend to use hardware and software. It is mentioned that the subscription model will be in electric vehicles.

Subscription system to be used on EX90 first

Volvo is the SUV model that first introduced the new paid subscription in recent months. on EX90 He says he will start. In addition to improving the customer experience, the automaker believes the new system will generate additional revenue. Moreover; digital services, navigation, audio content Things like this would be included in subscription services. There is no information yet on the price and when it will start.

Martin Kristensson, one of Volvo’s executives, also said the company’s software-centric approach is due to the fact that cars now last longer. additional income He stated that he took such a step to achieve this. In addition, the EX90 will be able to add new features over time. first Volvo vehicle He added that it was.

Subscription systems are preferred, including to create brand loyalty, facilitate production through uniform specifications, in addition to creating additional revenue. The trend also shows that all car companies can now fall back on similar systems.