Already exhausting but addictive in our digital lives, micropayments have also made their way into the automotive industry. Moreover, from now on you pay extra every month, not for multimedia, but even for the engine power and seat heating of your car.

We have seen one of the latest examples of this at Mercedes before. However, the company’s German brother, BMW, also made a monthly allowance for the heated seats in July. Today, BMW’s decision in particular has been a big wave for a car manufacturer.

Dacia laughed at BMW:

Dacia, which caught the attention of BMW, which offers heated seats for $18 a month, launched a special product. The company said only 75 units were produced.Heated seat saviorHe handed out the hot water bag he called “free.” He also made a harsh remark about the latest developments.

The company said in a statement that it is famous for its simplicity and that it will keep you away from “money traps” shared. Brand Manager Dacia UK Lucas Broad comment on their new practices as follows:

“Heated Seat Rescuers is fun, but it also highlights the direction of the industry when it comes to subscription-based access to features. Asking someone to pay extra to activate factory fitted equipment is definitely not Dacia!”

Dacia hot water bags are only available from four Dacia dealers in the UK.