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Geely launches new sub-brand – Milky Way

  • February 16, 2023
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One of China’s leading car manufacturers, Geely Holding Group, is launching its new sub-brand in the market. The AvtoVzglyad portal found out why. Milky Way is pronounced “Inehe”

One of China’s leading car manufacturers, Geely Holding Group, is launching its new sub-brand in the market. The AvtoVzglyad portal found out why.

Milky Way is pronounced “Inehe” – “Milky Way” in Chinese. Reportedly, in the model line of the new Geely sub-brand, there will only be electric vehicles and plug-in hybrids. It is planned that the new brand will “play” Chinese vehicles in the segment of medium and high price categories.

It is also reported that the design of the machines will be based on a platform designed specifically for them. The first model of the “Milky Way” will be an electric sedan, the name of which has not yet been announced. So far, only teasers of the “firstborn” have been presented to the public. Of the technical characteristics of the electric car, only the length of the body is currently known – about 4900 mm. The official presentation of Melkweg is scheduled for February 23.

Recall that in Geely’s electric vehicle portfolio, in addition to European brands and the Smart brand together with Daimler, there is a group of Chinese brands, consisting of the budget Livan; Geometry (specializing in the production of mass compact models); Milky Way (will focus on medium vehicle production); Zeekr (plays in the premium segment) and Radar, whose niche is recreational vehicles

As for the Galaxy, according to the AvtoVzglyad portal, the issue of the emergence of the Galaxy in the Russian market is not even considered by the management of Geely in the near future.

Milky Way is pronounced “Inehe” – “Milky Way” in Chinese. Reportedly, in the model line of the new Geely sub-brand, there will only be electric vehicles and plug-in hybrids. It is planned that the new brand will “play” Chinese vehicles in the segment of medium and high price categories.

It is also reported that the design of the machines will be based on a platform designed specifically for them. The first model of the “Milky Way” will be an electric sedan, the name of which has not yet been announced. So far, only teasers of the “firstborn” have been presented to the public. Of the technical characteristics of the electric car, only the length of its body is currently known – about 4900 mm. The official presentation of Melkweg is scheduled for February 23.

Recall that in Geely’s electric vehicle portfolio, in addition to European brands and the Smart brand together with Daimler, there is a group of Chinese brands, consisting of the budget Livan; Geometry (specializing in the production of mass compact models); Milky Way (will focus on medium vehicle production); Zeekr (plays in the premium segment) and Radar, whose niche is recreational vehicles

As for the Galaxy, according to the AvtoVzglyad portal, the issue of the emergence of the Galaxy in the Russian market is not even considered by the management of Geely in the near future.

Source: Avto Vzglyad

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