Available on various platforms Google and websites like YouTube, for example, ads tend to encourage people to use certain products or services. Thus, the company allows users to filter the display of these ads on other platforms. This Thursday (28) Google added three more categories that users can limit, namely: pregnancy and child rearing, weight loss and meetings.

First, it’s important to note that these ad filters listed as “sensitive categories” do not apply to Google or Google Shopping search results where users search for a topic.

Karin Hennessy, Product Group Manager for Google Ads Privacy, said in a statement: “Ensuring transparency and control has always been a priority for us, so we are expanding our tools to allow you to select fewer ads about pregnancy and parenting, dating and weight loss. We will continue to listen to user feedback and explore into which categories to expand this feature in the future.”

The new options are now available in the Sensitive Categories section at the bottom of the ad personalization page.

Sensitive ad control

Before the three elements were added today, in 2018 Google allowed members to restrict ads from gamble it’s from Alcoholic drinks. This implementation came after several criticisms of this type of advertising, many of which claim that they are intrusive and even harmful to some people, i.e. ads related to casinos and bookmakers can be extremely flashy for those who suffer from problems. associated with gambling.

Thus, the inclusion of the category weight loss since sensitive content, for example, can reduce the alienation of a user suffering from eating disorders.

Google says limiting topics like the ones mentioned above serves to reduce the display of related content, but that doesn’t mean these types of ads will go away forever.

“We will do our best to limit these ads when you are logged into your Google account on YouTube. You may still see ads in these categories when you search or view related content.” the company explains.

See also: Google removes more pirate sites from search results.

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Via: Engadget