What is really behind the LADA Vesta NG reboot
- March 13, 2023
- 0
At the beginning of March, the refreshed LADA Vesta entered the AvtoVAZ conveyor: the model received a minimum of updates – the Volga residents limited themselves to a
At the beginning of March, the refreshed LADA Vesta entered the AvtoVAZ conveyor: the model received a minimum of updates – the Volga residents limited themselves to a light facelift – and the “premiere” became the reason for announcing many other changes coming to the main from the country came car factory in 2023. Which, says the AvtoVzglyad portal, which visited the reboot of the flagship.
The city of Tolyatti lives like a factory and is apparently quite reverent about “its” products: Zhiguli is often found on the streets, and the main part of the local fleet consists of Vesta and Priora with a slightly interspersed XRAY. Interestingly, there are significantly fewer ‘latest popular’ Grantas on the road. As well as popular in other regions “Koreans”. The Chinese broom has not yet reached the Samara region, so the long-awaited launch of Vesta after many months of inactivity is an important event for the people of Togliatti. And not only in political, but also in applied, everyday terms.
However, there was still a lot of politics in this event. This is the visit of the Minister of Industry and Trade of the Russian Federation Denis Manturov, and the Governor of the Samara Region Dmitry Azarov in personalized factory overalls (applause to his assistants, it looked cool), and the friendly president of AvtoVAZ Maxim Sokolov. When such high-ranking officials speak to the public not in official, but in human language, smile sincerely and do not interrupt the conversation, answer questions “without a piece of paper” – this is a good sign. Life-affirming.
Yes, last year was extremely difficult for Togliatti’s city-building endeavor, to say the least. Yes, the conveyor was idle and the lion’s share of cars coming off it today are Niva and Grants. But the factory managed to save jobs, save not only its reputation, but also the whole city, which works on this conveyor. Agree, enough reason for a good mood.
In addition, at the ceremonial restart of LADA Vesta, many important news were officially announced: both about the new “Grant”, which is being prepared for the premiere, and about “Largus”, called the “stall” on the assembly line , which will soon return in the lineup, and about 16-valve engine for Vesta, promised this spring, and about import replacement paints, and about the auto giant’s plans to regain 40% of the market. Rich – especially considering the events left out of the brackets.
The premiere of LADA Vesta NG actually became an opportunity to publicly declare: we are not just living – we are ready to bear the proud title of the main supplier of cars in Russia. So “number one” in both corporate and private fleets. Only one question remains: will LADA be able to exist and develop as actively as Renault? But only time will answer.
Photo: AvtoVzglyad
The city of Tolyatti lives like a factory and is apparently quite reverent about “its” products: Zhiguli is often found on the streets, and the main part of the local fleet consists of Vesta and Priora with a slightly interspersed XRAY. Interestingly, there are significantly fewer ‘latest popular’ Grantas on the road. As well as popular in other regions “Koreans”. The Chinese broom has not yet reached the Samara region, so the long-awaited launch of Vesta after many months of inactivity is an important event for the people of Togliatti. And not only in political, but also in applied, everyday terms.
However, there was still a lot of politics in this event. This is the visit of the Minister of Industry and Trade of the Russian Federation Denis Manturov, and the Governor of the Samara Region Dmitry Azarov in personalized factory overalls (applause to his assistants, it looked cool), and the friendly president of AvtoVAZ Maxim Sokolov. When such high-ranking officials speak to the public not in official, but in human language, smile sincerely and do not interrupt the conversation, answer questions “without a piece of paper” – this is a good sign. Life-affirming.
Yes, last year was extremely difficult for Togliatti’s city-building endeavor, to say the least. Yes, the conveyor was idle and the lion’s share of cars coming off it today are Niva and Grants. But the factory managed to save jobs, save not only its reputation, but also the whole city, which works on this conveyor. Agree, enough reason for a good mood.
In addition, at the ceremonial restart of LADA Vesta, many important news were officially announced: both about the new “Grant”, which is being prepared for the premiere, and about “Largus”, called the “stall” on the assembly line , which will soon return in the lineup, and about 16-valve engine for Vesta, promised this spring, and about import replacement paints, and about the auto giant’s plans to regain 40% of the market. Rich – especially considering the events left out of the brackets.
The premiere of LADA Vesta NG actually became an opportunity to publicly declare: we are not just living – we are ready to bear the proud title of the main supplier of cars in Russia. So “number one” in both corporate and private fleets. Only one question remains: will LADA be able to exist and develop as actively as Renault? But only time will answer.
Source: Avto Vzglyad
Donald Salinas is an experienced automobile journalist and writer for Div Bracket. He brings his readers the latest news and developments from the world of automobiles, offering a unique and knowledgeable perspective on the latest trends and innovations in the automotive industry.
