OUR metaverse news keeps coming: this week Nike announced the creation of sneaker models NFTs for the simulated universe starting at $7,500 (R$35,000). For this, the garment company bought RTFCTvirtual design group.

The brand is not the first to invest in products in the area. In December 2021, Adidas partnered with the Bored Ape Yacht Club to launch the “Into The Metaverse” collection of 30,000 NFTs. Dolce & Gabbana and Gucci had similar strategies.

Nike products were named after Dunk Genesis Cryptokicks, which contains 20,000 virtual sneakers. The appearance of each can be changed using digital bottles, which cost at least $2,000 (R$10,000).

And “shoes” are even more expensive: since launch, cryptocurrency managers have paid between 7.5 to 9 thousand dollars (45 thousand reais) for each model, which is 2.5 to 3 ethers – the second largest virtual currency in the world. There are rarer versions than others, and keepers can complete metaverse quests to improve the design.

For now, buyers of these “cosmetic” NFTs will not receive the actual products, but they can be used in augmented reality through the Snapchat filter.

Investment in the region is not new

Apart from the world of fashion, Nike has also invested in other online universes such as Roblox, a popular game among children. Adidas, in addition to creating a collection in partnership with the Bored Ape Yacht Club, has bought land in the Sandbox, a gaming metaverse that is in beta.

Bought by the company for a sneaker launch, RTFKT is known for creating Clone X, a set of 20,000 anime-style 3D images created by Japanese artist Takashi Murakami. Justin Bieber is one of the most famous keepers.

Currently, to obtain it, you need to pay about 50 thousand dollars (250 thousand reais). However, in addition to the images, buyers received a box containing Cryptokicks released by Nike, which should give the product a “boom”.

Adidas made $23 million from its first NFT sale
The company is ahead of Nike in the dispute over the sale of tokens

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Source: CNET