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Samsung Display and Ferrari have signed a document committing to work together to create smart displays for their next-generation supercars. The agreement was signed in South Korea, where
Samsung Display and Ferrari have signed a document committing to work together to create smart displays for their next-generation supercars. The agreement was signed in South Korea, where the two companies are discussing the future of their cars and how they can create an attractive scenario for a public that is looking for more technology around them.
Ferrari CEO Benedetto Vigna says the partnership between the two will bear fruit in the future. “With this strategic agreement with Samsung Display, we will take a significant step towards the digital environment of our next generation models.”
Already screen division president J.S. Choi suggests this agreement will put them in the spotlight. “This partnership will provide us with an exciting opportunity to leverage our strengths in this market and strengthen our position in the automotive industry with OLED.”
The partnership will also be taken over by the Ferrari esports team.
When Ferrari and Samsung team up to bring the evolution of the digital age to their supercars, this market will become even more competitive for other manufacturers. The choice of OLED is also theoretically correct, as it allows them not to suffer so soon from a lack of material or the need for large investments to apply it in their next cars.
This is not the first time that Samsung has decided to invest in the automotive market, having already partnered with Porsche in early 2023 to take part in an event dedicated to the legendary Porsche 356, a car that competed in the Pan American Race. in Mexico in 1952. The company was responsible for creating a display with various information about this episode, taking advantage of history along with the automaker.
Besides, being close to Ferrari isn’t new either. The Harman subsidiary has already contracted the manufacturer to produce various experiences in the Scuderia Ferrari – through disputes and official competitions. She is currently part of the F1 team’s In-Cabin Experience Team.
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Donald Salinas is an experienced automobile journalist and writer for Div Bracket. He brings his readers the latest news and developments from the world of automobiles, offering a unique and knowledgeable perspective on the latest trends and innovations in the automotive industry.
