Toshihiro MibeCEO Hondasuggested that the Japanese automaker is at a disadvantage in the electric vehicle segment. Mibe indicates that it plans to implement strategies aimed at improving the company’s efficiency in order to compete on equal terms with its competitors. Among the aspects to be revised are updates to popular car models, more efficient batteries and even more reliable software.

With regard to semiconductors, a topic that has hampered the work of several automakers in recent years, the executive mentioned that he was working to stabilize the supply of components. Last but not least, they are implementing a redesign of the dashboard interface, which may make the driver experience more convenient. The results of multinational planning will culminate in 2025according to the CEO.

Chinese-made electric cars are more popular than Honda cars

Big names in the industry such as BYD, a popular Chinese automaker that will soon be active in Brazilhave a significant advantage in “electric car racing”, especially compared to the case Honda. strengthening the role of China in shanghai hall forces the Japanese to react quickly, to demonstrate a convincing response.

Shinji AoyamaHonda COO says: “We were crushed by the Chinese”. Based on this assertion, Mibe has concluded:

“They are ahead of us, more than expected (…) We are thinking how to react. If we don’t, we will lose this fight. We admit we are a bit behind and we are ready to change the game.”

An additional strategy to improve results will be to increase production capacity for the production of new cars. The goal is to achieve 2 million electric vehicles that can be produced, as well as expanding the production capacity of fuel cells in the next seven years.

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Source: AutomotiveNow

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