Journalist Emre Özpeynirci, who keeps a close eye on the car industry in Turkey and makes remarkable statements from time to time, Alfa Romeo and Mazda made a remarkable assessment of the Speaking of the sales performance of popular brands in Turkey, Özpeynirci said Mazda sold 29 units in the first 3 months of 2022 and Alfa Romeo only 9 units. We decided to investigate the reasons why these two brands, which actually have large fan bases, hardly sell in Turkey.

for all Mazda, cannot bring cars to Turkey because of the SIM card technology called eCall in their new generation of cars. Therefore, it cannot reach the consumer. Alfa Romeo‘s way of defending himself is tax brackets. Officials claim they don’t have models that fall into the low tax bracket and attribute the low sales to this. Well, could this be the only reason for the poor sales performance that could push Mazda and Alfa Romeo to withdraw from Turkey? Let’s take a closer look at this issue together.

Both brands are loved. So why isn’t it selling?

Both Mazda and Alfa Romeo in Turkey popular brands is under. In fact, these brands have been very popular in our country in recent years. However, as time went on, circumstances changed. The number of alternatives has increased, changing the way consumers approach cars. By the way, to explain why neither Alfa Romeo nor Mazda sell in Turkey. in the deep no need to descend†

Possible reasons why Mazda and Alfa Romeo are not selling in Turkey

• Price
• MTV
• service network
• “Can I sell quickly?” worrying themselves

Price

Car prices in Turkey are increasing day by day and this increase could not be prevented. As such, prices started to top the main criteria. For example; If we go to the Alfa Romeo website and check the price, the price of the 2022 model is Giulia (sedan) 1,749,950 TLWe see that the price of the 2022 model Stelvio (SUV) is 1,909.950 TL. Although Mazda’s price list is not on the official website in our controls of third-party sourcesWe are witnessing a situation similar to that of Alfa Romeo.

To be fair, after sacrificing a budget of 1,749,950 TL, we can see that there are too many sedan models to rival Alfa Romeo. At this point, the BMW 5 Series can be given as an example. In addition, the prices of the Audi A4 or Audi A5 are competitive with the Alfa Romeo Giulia. BMW and AudiIf we compare the popularity of Alfa Romeo with the popularity of Turkey, it should not be difficult to predict which brand the consumer will prefer.

MTV

For every car you buy in Turkey Motor vehicle tax (MTV) you have to pay. The amount of this tax is directly proportional to the engine volume of the vehicles. In this context; It must be said that Alfa Romeo is right in its defence. Because the vehicles released by Alfa Romeo engine displacements generally high. By including the 2.0-litre engine in both models sold in Turkey, the tax payable rises to the ceiling. The MTV problem at Alfa Romeo also manifests itself at Mazda. The company’s sedan model Mazda 6 and the SUV model CX-5 are also sold in Turkey. 2.0 liters to engines They seem to have…

By choosing Opel’s Insignia in the D-segment over Alfa Romeo, consumers pay both a lower price and 1.5 liter engine Because his MTV is lower, he can think about the load relatively less.

Service network prevalence

One of the most important things for consumers buying cars in Turkey is: after sales support:† Of course, both Alfa Romeo and Mazda are companies that won’t disappoint consumers, but there’s also the company’s prevalence. When we enter the Alfa Romeo and Mazda websites and use the service and dealer search modules, we see that both brands are not as spread out across Turkey as their competitors. For example, a citizen living in Eskişehir has to change cities for an authorized service, whether he buys Alfa Romeo or Mazda. This too hundreds of miles away and extra costs resources…

*Service and dealer points that appear when you visit the Mazda website.

“Shall I sell soon?” matter

A purchased car is sometimes out of necessity and sometimes for various reasons. can be sold† This may be one of the reasons why Alfa Romeo and Mazda are lagging behind their competitors. Because when we enter the websites where used cars are sold and offer checks, both brands low circulation We see. For example on the most popular sales site Alfa Romeo Giulia number of ads 4† On the other hand, you will reach 160 Volkswagen Arteon ads. as 70 on the plate…

So, to what do you attribute the poor performance of Mazda and Alfa Romeo in Turkey? Which vehicles would you prefer in these price ranges?