Spanish automaker working within Volkswagen chair, has lost its former popularity for a while. The main reason for this is that the chip crisis that arose with the COVID-19 pandemic has reduced the rate of brand production. While this is the case for Seat, it has served under Seat in the past and has become an independent brand in recent years. Cupra This is not the case. The premium brand is working hard to increase its production and global presence.

This has brought Seat to a controversial point for some time. While some industry sources suggest Seat may be shutting down, brand management has denied these claims. not fully accepted. The latest statements made areSeat is withdrawing from the car industry” has brought the allegations back to the forefront. What about Seat’s front? What is happening? Let’s see what happened.

Seat isn’t going anywhere! At least for now…

The name that spoke about the future of Seat in the past, Volkswagen CEO Thomas Schaferused to be. In an interview with Autocar(1), Schafer spoke about the future of Seat: We’re not killing Seat. We just need to determine our future. We are still working on a plan for Seat. until 2028 or 2029 No problem.

Thomas Schafer also spoke about Seat’s sister brand, Cupra, in October 2022,”Cupra, Seat is the future. Cupra is the future-oriented reinvention of Seat. Cupra is switching to electrification much faster.“The statement from the CEO of Volkswagen said that the company will sell Seat and Cupra. put them in different categories It was a clear indication.

Let’s go to the present: Seat can become a mobility brand!

This time their names were not revealed. a group of Seat managers, again spoke to Autocar(2). The statements made this time stated that there were no problems with the future of the brand. At least until the 2030s. For beyond not clear there is a future. It was reported in the news in Autocar that Seat officials used the following statements:

We will make our decision on Seat by 2030. We will continue to update the brand. of the 2020s till the end Hybrid and combustion engine versions will continue to be produced. But we also analyze what role Seat will play in the end of sales of combustion engine cars. chair, provider of mobility solutions can be converted.

Seat President Wayne Griffiths also made statements on the subject!

One of Turkey’s most famous automotive journalists Emre Ozpeynirci(3) made some statements on the subject when allegations that Seat would withdraw from the car industry emerged. Özpeynirci said he met chairman Wayne Griffiths about the future of Seat and shared what Griffiths said at this meeting held in the past. Wayne Griffiths, Emre Ozpeynirci”for chair end of the road did it appear?‘, his explanation on the subject was as follows:

No, on the contrary, Seat continues with fixed steps. Since Cupra is a new brand during the pandemic period, we have shifted most of the offer. Frankly, we were trying to protect Cupra. That is why Seat production has decreased. Now, with the easing of the chip crisis, production continues to increase. Finally to Seat there is a lot of demand for. We will continue to grow with 2 brands. Whether Seat will produce an electric model depends on the circumstances. Currently, electric vehicles are mostly in the premium segment due to their cost. If there is a democratization of electric vehicles in a short time, there is no doubt that the Seat electric models will come into play.

So what awaits Seat in the future?

The statements of the Seat front actually indicate the future of the brand. time will decide it reveals. There are those who know; The European Parliament passed a resolution and decided to ban the sale of combustion engine cars by 2035. If electric cars get to a very different point than today as those days approach, we will have the opportunity to get acquainted with the brand new models from Seat. Otherwise, Seat is a manufacturer of small city cars. mobility brand will be.

Don’t worry, Seat is expensive in Turkey! Volkswagen doesn’t care much about the brand

Although Seat is popular in Turkey, it is a brand that hurts with its prices. However, the situation is different in other countries. Volkswagen and Seat themselves love this brand. he doesn’t care. Volkswagen CEO Thomas Schafer even made the following definition when making statements about this brand: An entry-level brand for young customers. Here’s this statement, Seat’s”Dacia from Renault‘ The transformation of Seat into a mobility company, that of Volkswagen you don’t care.

Source (1), Source (2), Source (3)