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Binance announces Binance Pay integration with Foxtrot

Binance is the world’s leading provider of blockchain ecosystem and cryptocurrency infrastructure, and today, together with omnichannel retailer Foxtrot, it is announcing a unique payment facility for electronics and appliances in the Foxtrot chain of stores using cryptocurrency and Binance Pay technology.

Binance is becoming the exclusive crypto partner of Foxtrot, one of the leaders of the electronics market, to offer innovative payment types to electronic buyers on the path to sustainable adoption of cryptocurrencies.

Binance Pay is a contactless cryptocurrency payment technology developed by Binance, one of many products in the Binance ecosystem. Binance Pay currently supports over 40 cryptocurrencies and allows all registered Binance users to make cryptocurrency purchases, send and receive cryptocurrencies worldwide, and transfer business to the Binance app via the Binance Marketplace. As part of this partnership, users of the Foxtrot brand will be able to quickly and securely shop in cryptocurrency in the online store and at all retail stores in the network.

“We started working on this large-scale project with Foxtrot before the war, but now we are happy to complete the integration and launch it to revive the economy as soon as possible. The Ukrainian business is always on the verge of promoting new technologies, including cryptocurrencies and convenient payment solutions. “This project is yet another proof of the adoption of cryptocurrency as the simplest and most convenient payment and savings method,” said Kirill Khomyakov, Binance general manager in Ukraine. offers advanced products. By joining forces with Foxtrot, we will offer Foxtrot and Binance customers a unique opportunity to pay for products in cryptocurrency. For us, this is the first integration of Binance Pay with an e-commerce partner in Ukraine and we are actively developing in this direction. we will continue.

To make fast cryptocurrency payments on Foxtrot, customers only need:

  • Go to foxtrot.ua.
  • Select the desired products from the range of the store, fill in all the necessary information and go to the checkout area.
  • Choose Binance Pay among the suggested payment methods and confirm the payment in the Binance mobile app. To pay at the retail store – contact the seller advisor, who will generate a QR code for payment.

“Foxtrot supports the digitization of sales in every possible way. Over the past year, I’ve been using the site, the chatbot, the cuar code, etc. We have connected a number of contactless payment types using The next step is logical – to connect the cryptocurrency option, which is currently a trend in the world. Even in difficult conditions like war, we managed to implement this initiative, launched by our teams in late 2020 – Alexei Zozulya, CEO of Foxtrot, commented on the launch of a new option. “We hope our efforts will help our customers pay for their purchases in the most affordable way.”

About Binance

Binance is the world’s leading blockchain ecosystem and cryptocurrency infrastructure provider with a range of financial products, including the largest digital asset exchange. Trusted by millions of people around the world, the Binance platform aims to increase the freedom of money for users. It offers a unique portfolio of cryptocurrency products and opportunities. These include business and finance, education, research, philanthropy, investment and incubation, decentralization and infrastructure solutions, and more. Visit Binance.com for more information.

About Foxtrot

Foxtrot Network is an all-Ukrainian company with a 27-year history in the market, one of the largest multi-channel retailers in the home and electronics segment in Ukraine. It is offered by the foxtrot.ua online store and 169 retail stores in 90 cities of the country. Currently, there are about 80 stores and an online platform, depending on the security situation in the country.
Over the past two years, the company has significantly strengthened its position in e-commerce, launching an updated version of the online store’s website and recently the eponymous mobile app. The traffic coming to Foxtrot.ua reaches 11-12 million per month and the share of online sales reaches 20%. At the same time, the retailer was the first to introduce leading digital payment types to offer customers not only quality goods but also a wide range of services.

The Foxtrot product range includes more than 100,000 products and partnerships have been established with 200 suppliers of officially certified equipment and other popular products.

Source: Port Altele

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