Block researchers noted that there is a direct correlation between the probability of purchase and the level of awareness of digital assets.

They surveyed 9,500 respondents from countries in North America, Europe and the Middle East, as well as the Asia-Pacific region.

Of those who rated their cryptocurrency knowledge as adequate, 41% said they were highly likely to purchase bitcoin in the next 12 months. Among those who rated their level as inadequate, there was only 7.9%.

Experts identified the greatest interest in digital assets in Nigeria, India, Vietnam and Argentina.

The reasons why respondents were not ready to buy bitcoin were listed as lack of necessary training (51%), fear of potential theft (32%), and high volatility (30%).

Respondents from relatively low-income countries consider the first cryptocurrency to be used as a means of payment or for use in transfers (40%).

In higher-income countries, half of respondents see bitcoin as an opportunity to make money, and 30% as an opportunity to diversify their investment portfolio.

Experts also found a high correlation between the willingness to buy bitcoin and the inflation observed in the participant’s country. Among those who see digital gold as a hedge against a significant rise in consumer prices, the largest percentage (45%) are among Argentina residents.

The study also showed a higher awareness of bitcoin compared to Ethereum – 88% and 43% of respondents, respectively, knew about these digital assets.

Recall that FTX CEO Sam Bankman-Fried questioned Bitcoin’s ability to become a popular payment system due to the inefficiency and high environmental costs of the blockchain.