Gate.io exchange updated its logo, corporate colors, slogan and brand mission. The rebranding is associated with the platform’s ninth birthday and the registration of 10 million users.

According to Gate.io’s design team, the new blue and green logo symbolizes the honesty, reliability and vitality of the exchange.

Gate.io’s new slogan “Gateway to Crypto” highlights its beginner-friendly nature and wide range of cryptocurrencies and trading tools.

The Gate.io team also provided a list of platform values:

• honesty – keeping promises;
• Insight – following the industry and creating long-term value;
• Innovation – find solutions to important problems and keep products flexible;
• purposefulness – identifying and satisfying the needs of users;
• Collaboration – to share knowledge, assist users and partners, and build a healthy ecosystem in the blockchain industry.

Gate.io is a Chinese crypto exchange that serves 10 million users and is one of the top 10 exchanges in terms of traffic.

In 2021, the platform was rated 4.5 by Forbes Advisor. The exchange follows the advice of global financial regulators and may block residents of the United States, Canada and several other countries from accessing some instruments.

Recall that earlier ForkLog talked about the development history of Gate.io.