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Cryptocurrency exchange Binance has signed a multi-year deal with Manchester United player Cristiano Ronaldo. As part of the collaboration, the parties will issue a collection of non-tradable tokens
Cryptocurrency exchange Binance has signed a multi-year deal with Manchester United player Cristiano Ronaldo. As part of the collaboration, the parties will issue a collection of non-tradable tokens exclusive to the Binance NFT platform.
#Binance partnered with @Cristiano. Very excited about this. 🐐
It’s all about the fans and the community. Ronaldo only sells NFT collections @TheBinanceNFT and build a Web3 community with Binance.
Bringing Web3 to sport. Or is it the opposite? https://t.co/FsbJNhTMy1
— CZ 🔶 Binance (@cz_binance) 23 June 2022
According to the press release, the launch of the first collection is scheduled for the end of 2022. It is unknown what will happen to the NFTs. The company noted that these are “cult models” created together with the football player.
“[Роналду] His identity, talent and philanthropic work has amassed one of the most dedicated fan bases in the world. “We are excited to offer fans exclusive opportunities to interact with the idol and become a part of legendary sports history,” said Changpeng Zhao, Binance CEO.
Earlier, Ukrainian football club Shakhtar launched a collection of non-tradable tokens on Binance NFT. The proceeds will be used to provide humanitarian aid to people affected by Russia’s invasion of the country.
Recall that in June 2022, Binance became a partner of The Weeknd’s After Hours Til Dawn tour.
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I’m Sandra Torres, a passionate journalist and content creator. My specialty lies in covering the latest gadgets, trends and tech news for Div Bracket. With over 5 years of experience as a professional writer, I have built up an impressive portfolio of published works that showcase my expertise in this field.
