Cryptocurrency-friendly investment platform eToro announces the launch of eToro.art with $20 million in funding. The initiative aims to support emerging NFT creators and acquire famous collectible tokens.

🎨 We are making history with the launch of https://t.co/FwvRr10Zpe. eToro’s growing NFT collection, where art meets the social power of society.

– eToro (@eToro) April 7, 2022

The presentation of eToro.art took place at the Bass Museum of Contemporary Art in Miami, USA. The initiative aims to introduce NFTs to the 27 million users registered on the platform.

Part of the funds will go to the purchase of “blue chips” of the segment of non-exchangeable tokens. eToro has already invested in tokens from the Bored Ape Yacht Club (BAYC), CryptoPunks, World of Women collections.

The platform will also act as a strategic partner for NFT projects launched in 2022. Besides funding, eToro plans to provide technical, marketing and community support for projects. Half of the funding resources will be set aside for these purposes.

“I hope some achieve BAYC status, many become millionaires. eToro.art will use technology to bring creators and investors together and rally communities around art.”– said Guy Hirsch, the general manager of the project.

Going forward, eToro plans to add other use cases that go beyond digital art.

Recall that in March Visa launched a training program for business development using non-tradable tokens.