Fashion brands Dolce & Gabbana, Tiffany, Gucci, Adidas, and Nike collectively made $260 million in token sales.

Nike tops the list with a massive $185 million in revenue from NFT sales in fashion brands. Dolce & Gabbana (D&G), Tiffany, Gucci and Adidas join Nike on the top five list. Nike has raised approximately $1.3 billion in trading volume from the secondary trade. https://t.co/H5kc94Q3rT pic.twitter.com/tL9U5YPA55

— Wu Blockchain (@WuBlockchain) 23 August 2022

Nike received half of the $185.3 million royalties from secondary sales of the tokens, which had a trade volume of $1.29 billion, and primary sales accounted for the other half of the revenue.

CloneX and MNLTH top the list of Nike NFT collections with the highest royalties, with $39.9 million and $24.2 million, respectively.

In July, the company received 6362 ETH from the direction related to NFT. April was a record one (12,776 ETH).

For other brands, the primary sales component is dominant in revenue. Nike was followed by D&G ($25.7 million), Tiffany ($12.6 million), Gucci ($11.6 million) and Adidas ($10.9 million).

Dune Analytics’ dashboard also included Budweiser, Time Magazine, Bud Light, AO, Lacoste, Nickelodeon, McLaren, and Pepsi.

“Some are attracted by the opportunity to make deeper connections with their fans, others are interested in optimizing revenue through NFT dips and sales.” – Explained on NFTGators.

Recall that in December 2021, Nike acquired NFT studio RTFKT, which specializes in creating collectibles for the metaverse. In April, the companies introduced the first joint collection of non-tradable tokens.

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