April 20, 2025
Blockchain

The captain of the South African rugby team starred in a commercial for the Luno crypto exchange

  • August 29, 2022
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Cryptocurrency exchange Luno has released a new video on its YouTube channel with the participation of popular South African rugby player Sia Kolisi. According to the plot of

The captain of the South African rugby team starred in a commercial for the Luno crypto exchange

Cryptocurrency exchange Luno has released a new video on its YouTube channel with the participation of popular South African rugby player Sia Kolisi.

According to the plot of the video, Kolisi is trading digital assets on the Luno platform even during training and massage.

At the end of the video, the slogans Play the Long game (“Play long”) and Invest long (“Invest long term”) appear.

Kolisi is the first black captain of the South African national rugby team. He signed with the Sharks in February 2021.

According to Cointelegraph, the athlete will lead a two-year educational ad campaign for Luno in South Africa. Kolisi describes himself as a newcomer to the digital asset industry.

Recall that in the fall of 2020, Digital Currency Group acquired Luno for an undisclosed amount.

In May 2021, the British regulator found the exchange’s advertisement on London’s transport network “misleading”.

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Source: Fork Log

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