American rapper Snoop Dogg, in collaboration with MOBLAND, will create digital marijuana farms in the project’s metaverse. This was reported to ForkLog by representatives of the initiative.

MOBLAND aims to be a pioneer in concept Grow and Earnoffers users of the virtual world a wide range of utilities for business buildings and plots. The project’s metaverse has a mafia theme and is seen by the team as a “crypto version of the mafia Wars video game”.

The startup was backed by Twitch co-founder Justin Kang, Terra co-founder Do Kwon, Animoca Brands and other investors.

As part of a collaboration with Snoop Dogg, metaverse participants will have access to a limited collection of digital marijuana farms in the form of unchangeable tokens and exclusive content from NFT collector ChampMedici, the rapper’s son.

According to the musician, it was he who proposed the idea of ​​​​release and presented MOBLAND as a partner.

“I’ve watched my dad play video games my whole life. Marijuana and joysticks live hand in hand with it. Therefore, I think it was an obvious decision to combine metaverse and digital weed,” says ChampMedici.

Recall, in February, Snoop Dogg announced that Death Row Records had become the first NFT label.

In 2021, the rapper admitted to being a Cozomo de’ Medici, putting together a collection of hundreds of irreplaceable coins.