Especially with the coronavirus, even people who refuse to shop online have started shopping online and the importance of e-commerce platforms has increased dramatically. Well, we’ve also seen the periods where we’ve had the biggest shutdown in Turkey. How was 2021 in terms of e-commerce?

The “Turkey E-Commerce Ecosystem Report 2021” published by iyzico, Dogma Alares and ETİD gave the clearest answer to this question. The report shows that the number of e-commerce transactions has increased by 46% from 2020. Accordingly, in 2021 the total 3.4 billion orders datum. The volume of e-commerce increased by 69% compared to 2020. up to 382 billion TL reaches.

Most money was spent on November 26

Looking at the daily sales in Turkey, it was seen that the highest number of sales were made on Monday, November 22. Friday of the same week, so November 26th Black Friday (Great Friday, Legendary Friday, etc.) discounts It was the day with the highest sales volume of the year.

In 2021, the most preferred payment method will be a credit card with a 56% rate, while the total amount spent with a credit card 1.6 trillion TL it happened. On the other hand, the year-on-year decline in credit card purchases has been remarkable. In 2017, the credit card usage rate was 82%. Other conclusions from the report were as follows:

• E-commerce was largely done from mobile (53%).
• In 2021, 4.5% of GDP and 17.6% of total retail sales were made up of e-commerce sales.
• The three provinces with the most e-commerce merchants were as follows:
  • Istanbul (54.5%)
  • Ankara (8.1%)
  • Izmir (6.8%)