After seven years of development, the company presented its upcoming innovation on June 5. Usually any consumer technology such as a smartphone, watch or headset goes on sale relatively quickly after the presentation, but not this time. Viewers were a bit disappointed to learn that the Vision Pro won’t be released until 2024. However, almost a month later, more bad news came: It may not be enough for everyone.

Why is Apple changing plans?

Yes, the Vision Pro’s price is impressive – $3,500, despite the fact that the market is full of competitors and the headset is quite large, forcing you to carry a separate battery with you. However, the brand’s high-profile name, beautiful presentation, and promised great capabilities ensure decent sales. What’s the problem?

The mass media write that the complexity in the design of the headset and the difficulties in production are causing plans to dwindle, while plans for a more affordable version of the device should be postponed altogether. Analysts believe it This is more about supply chain issues than developers not having time to build apps for Vision Pro..

Apple is reportedly dissatisfied with the performance of its partners, including those responsible for manufacturing micro-OLED displays and curved lenses, whose resolution surpasses anything else on the market. The micro-OLED displays for the prototypes at the June launch were said to have been supplied by Sony and chip maker TSMC. However, both companies declined to comment on the matter, so it is unknown whether these suppliers are actually themselves.