New year, new Pixel. Twice as much and there are already several. Eighth generation phone Made by GoogleIt arrived amidst the fanfare for a promise the user would be grateful for, accompanied by the usual Pro version: Seven years of updates guaranteed by the manufacturer.

For the rest, some improvements that are not very obvious to the naked eye, such as those in the Actua OLED display or the new features of the Tensor G3 chip or photographic improvements based on Artificial Intelligence.

Moreover, price increase It is a little difficult to digest. But let’s see this in context.

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Pixel 8 and 8 Pro come with a starting price of 799 and 1,099 euros respectively in Spain. This means an increase of 150 and 200 euros compared to the same models of version 7, News for those who need a penny to help it fall down their throats.

Moreover, this increase occurred in 2023, more than a year after inflation reached double digits in Spain. An increase in this context does not have the same feel as in this case, assuming that prices have already stabilized and the offended neighbor announces a staggering discount on almost all its new models.

This is the evolution of the Pixel’s price in Spain since the launch of the first model in 2016, when the breakthrough from the Nexus brand took place. Let’s not forget that not all models reach the Spanish market in all their variants.

Indeed, the Pixel 8 Pro is the most expensive in history, at least in terms of nominal price, reaching 1,100 euros. Pixel 8, on the other hand, lags behind Pixel 3, which left it 50 euros behind, even though it was released five years ago.

However, these prices do not include inflation adjustment, which helps homogenize the figures and understand who is really more expensive. And some tables are changing there.

Thus it is clear Pixel 3 was the most expensive in history with both its standard version and XL versionPrices were then equivalent to 999 euros and 1,175 euros today.

If we look at the ‘a’ model, the Pixel 7a is the most expensive at almost 530 euros. We’ll have to see if it gets past 8a, probably when it’s announced next spring.

The rapid increase in inflation in 2021 and especially in 2022, which has been very low, stable and even negative in the last decade, has caused us to rethink our assessment of new prices compared to a few years ago.

Beyond that, we can debate whether the Pixel 8’s price increase (which is less pronounced in the United States than in Spain) is justified, at least based on the spec list, which opens up an increasingly larger gap over the Pro version. .

In turn, yes, we can discuss one of the biggest differentiating factors of the Pixel compared to other Android terminals: its software. But that’s another question.

in Xataka | Google’s Pixels never went anywhere. With one exception: the country that loves the weirdest.

Featured image | Google.