The promotion was timed to the release of the game’s new season, called “Bloody Harvest”. It will only take a month – From 20 October to 20 November. Only players 18 years of age or older in the United States are eligible to participate.

Conditions

The company has invented a very interesting system to encourage players to donate blood. In total, he wants to collect 666 liters of blood (1 liter is approximately 946 milliliters, so almost 1 liter). However, rewards will only be withdrawn if players reach a certain amount of donations in total.

• Once 33 percent of the planned blood volume is reached, Blizzard will unlock access to a set of five cosmetic items for weapons.
• At 66 percent points, players will be awarded Loch Raeth Maor Barbarian cosmetics (cosmetics for Loch Raeth Maor Barbarian armor).
• Once donations reach 100 percent of the goal, participants will be awarded a Vermilion-Eyed Piebald Mount and will be challenged for the grand prize: A computer claimed to contain real human blood. Apparently, it will be located in the computer’s cooling system, but the company did not provide such details. It is also unknown how much of it will be located in the system unit.

The reward awaiting players when the collected blood volume reaches 33% / Photo Blizzard

The reward awaiting players when the collected blood volume reaches 66% / Photo by Blizzard

The reward waiting for players when the amount of blood collected reaches 100% / Photo Blizzard

Based on typical blood donation volumes, just over 1,300 donations will be needed to reach the final goal. Players can track the progress of the blood drive by visiting the website and the “motivation” fountain where the blood flows. At the time of writing this article, it had already gained 26 percent in value.

Blizzard campaign preview: video