of brands adaptation to different countries Sometimes it manifests itself in ways such as changing the name and sometimes producing new products that fit the culture of that country. Name changes occur because a word in a foreign language sometimes has an undesirable meaning or connotation; If the production is of different products suitable for consumption habits It is done to develop products and get a piece of this pie.

During my visit to the market in Dubai, I saw the famous brand of our country. Ülker’s various products When we came across it, we decided to tackle this problem as Webtekno. Let’s start our list with a look at the different products that Ülker sells in the United Arab Emirates.

Unlike Turkey, Ülker offers round sesame and coffee cookies in the United Arab Emirates.

This product, which is offered as a tea biscuit, must be a type of petit pastry biscuit.

In addition to the ones we encounter on the market, we also see that this date cookie from Ülker is also sold in Arab countries.

Ülker Tempo is a product that is not available in our country and is on the shelves in Arab countries.

This cookie called Marie, also produced by Ülker, is sold in Arab countries.

The Eti Wanted multipack is sold in Asian regions, in addition to the Middle East and African regions.

A version of Eti Kombo, similar to Tutku, is sold in the Middle East and Africa.

Unlike our country, Albeni tablet chocolate is sold in Georgia.

It is possible to find this waffle called Ülker Luna in Russia and Georgia.

What about name differences? In countries in the Asian region, Eti Hoşbeş uses the name Wafe Up.

In countries other than Turkey, the products of Eti Browni and the chocolate group are on the shelves under the name Adicto.

The chocolate sold in our country under the name Wanted Bumba is sold in other countries as Wanted Pops.

The waffles from Ülker, which we know as 9 Kat Tat, are sold abroad as Ülker Deluxe.

Eti Karam Gurme is sold in Arab countries under the name Leil Gourmet.

Eti Karam uses the name Dare in the Balkans.

Eti Burçak is sold in Arab countries under the name Whola Digestive.

As we see, the way to be successful on a global scale is: Knowing the culture of the country being served and offering products that are suitable for this culture.

Our brands operating globally will also be aware of this, taking into account the cultures of the countries in which they operate. They produce new products or on its products They are making some changes. So, what is the product you would like to have?