The ad is longer than an episode of your favorite sitcom

Apple’s Vision Pro headset will go on sale on February 2, and pre-orders will begin on January 19. The company has already prepared for the launch of the headset by inviting hundreds of Apple Store employees to its office in Cupertino, California. They were walked through the training process for potential buyers, which included a 25-minute demonstration detailing the dos and don’ts of using the device.

As Bloomberg’s Mark Gurman describes it, this Vision Pro demo is vital for customers during purchase. There’s so much variation in the headset’s components and settings that your $3,499 experience could easily be ruined if you run into a problem.

The demo begins with a store employee using the app to scan the user’s face, similar to setting up Face ID. This scan will tell the employee what light filter, foam pad, and tape size the customer needs. The light-tight seal that keeps outside light out is available in more than 25 shapes and sizes. Pillows come in two sizes.

If a person wears glasses, the store will have a device that will scan the lenses for prescription information. The system will provide these numbers and there will be hundreds of lenses on display in stores. One employee then collects all this data, while another employee in the back room of the store combines the Vision Pro demo with the appropriate accessories.

When you receive the device, it will explain how the working interface works. Specifically, how to control the cursor with the eyes, how to use gestures to make selections, and how to hold the headset. The employee will also demonstrate how to adjust the head mount and switch between virtual and augmented reality. The employee will have an iPad so they can view what the user sees on the Vision Pro screen.

The store will allow you to wear the device on your head. Buyers will then need to calibrate the device through various tracking and haptic exercises so that it can properly track their eyes and hands. This involves displaying patterns of circular dots set at different brightness levels and scanning a hand within the device’s field of view.

After that you can start the approximately 25 minute demo:

• Users will be directed to the Photos app to view still images similar to those preloaded on other Apple devices in retail stores. Then examples of panoramic shots are shown.
• Then the show becomes more interesting. The customer sees 3D images that Apple calls spatial photos (in this case, a child hitting a piñata) and spatial video (footage from a birthday party).
• The next part of the demo shows you what you need to do to use the device as a replacement for a computer or iPad. Explains how to place multiple application windows in one area and scroll pages in the Safari browser.
• Visitors are then shown 3D and immersive films, including clips about wildlife, the ocean and sports. There is also an exciting scene that makes users feel like they are on a tightrope.

Vision Pros in Apple retail stores will also come preloaded with various third-party apps that will launch with the device next month.

The goal of the demos is to give users “an engaging but not overwhelming experience that ideally leaves them wanting more and purchasing the device.”

Customers will be invited to try Vision Pro in a physical store. However, they will be able to access the facial scanning system if they purchase the device online. After that, the product will be packaged in the correct configuration and sent to them.

Apple is also committed to providing the best experience for product review bloggers. They will need to attend two face-to-face meetings with Apple representatives before the device is shipped to them.

All of this shows the company’s very serious approach to launching its first new product in almost a decade. It is extremely important for Apple to create only a positive experience for everyone so that the technology that the company has been working on for many years does not fail.